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Sunday, 23 November 2008 21:07 UAE time

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Sometimes destruction is good for you!

Posted on
Sunday, 7 September 2008


Industry Sector
Broadcast

Other Industries
Entertainment

Country
United Arab Emirates

Client(s)
Discovery Channel


Press Release Content


Could bulletproof Kevlar protect an airliner from bombs? Could a car airbag be reinvented to stop a helicopter from sinking after crashing into the sea? The Smash Lab team aims to find out.


Smash Lab features a team of maverick engineers as they take on everyday technology and apply it in revolutionary new ways. First they break down the technology to see how it works and then use their know-how to see how it could be used in a different, supersized way.

Filmed at their Crash Lab in California, the team puts their ambitious plans to the test and captures them from every camera angle imaginable. Smash Lab is a visual feast of fireballs, explosions, crashes, collapses, collisions and impacts, because sometimes destruction is good for you.

Contact Details


Name
Kristina Backlund

Company
Gulf Hill and Knowlton - UAE

Telephone
971 4 3344930

Email




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