Mexx presents elegant and contemporary collection for Ramadan

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Mexx, the leading international fashion brand, has launched an exclusive Ramadan collection for its Middle Eastern customers.

Now in stores, the exclusive collection has two contemporary printed looks designed to meet the fashion tastes of women in the Middle East and allows shoppers to choose from some of the most elegant lines to celebrate Eid, which will follow the Holy Month. Mexx is confident that the new designs will meet the expectations of its customers.

Created by senior merchandiser Margaret Cannon along with Mexx International design team, the collection comprises of long printed maxi dresses, fitted satin boleros, long skirts and long sleeve blouses in rich, luxurious fabrics such as satin and crepe. To create a more glamorous feel, details have been added to the outfits such as diamante buttons, detachable bows and sparkling necklines.

Jeremy Johnston, CEO of MAF Fashion, said, “This is the first time we have created an exclusive range for Ramadan. Mexx has designed all styles of the new collection as complete outfits to offer a glamorous, chic and sophisticated look while keeping in mind the religious sentiments in the region”.

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About Mexx

Mexx markets an extensive range of fashion apparel and lifestyle accessories for women, men and children. Its contemporary and affordable products can be found in more than 66 countries throughout Europe, Canada, the Middle East and the Asia Pacific region. For more information, check out: www.mexx.com. Mexx is part of Liz Claiborne Inc., a NYSE listed company.

About MAF Fashion

MAF Fashion represents a natural progression in the development of the Majid Al Futtaim Group. With significant infrastructure already in place, MAF Fashion is building a successful fashion business by acquiring rights for prominent brands and developing their presence in the Middle East, Levant, and North Africa.

Early in 2006 the first fashion group to benefit from this venture was the internationally renowned women’s wear designer Liz Claiborne with her various brands: Mexx, XX by Mexx, Lucky Brand Jeans, Juicy Couture, Monet and recently independent brands such as Fat Face and Jane Norman. MAF Fashion has also developed a discount format called Fashion for Less.

MAF Fashion owns and manages 90 free-standing stores across nine brands and six countries including a number of department store concessions trading under the Liz Claiborne brand names of which Mexx is currently the most prominent. This year the company has plans to open a further 25 stores.

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