Samsung enters the Middle East notebook pc and netbook market

Press Release Content

Samsung Electronics Co., Ltd., a market leader in consumer electronics and world leader in IT technology, today announced plans to launch notebooks in the Middle East for the first time.

With the introduction of notebooks to the market, Samsung now offers a complete and comprehensive consumer technology product line up with innovative designs and advanced technology.

Available from December 2008 in the United Arab Emirates and the Kingdom of Saudi Arabia, Samsung plans a phased roll out, with other Middle Eastern countries to follow the next years. The Middle Eastern launch follows the recent availability of the notebooks in the USA, following on from UK, France, Germany, Russia, China and Hong Kong.

"Samsung has been selling notebooks in Korea since 1995, a market where it commands a whopping 40 percent share in the notebook space," said Madhav Narayan, General Manager of the IT Division at Samsung Gulf Electronics. "With this depth of experience we are aiming to capture a considerable share of the total notebook market in the UAE and KSA by the end of 2009."

Samsung is a world leader in the manufacture of TFT-LCDs and semiconductors and has a plethora of OEM arrangements worldwide. The launch of notebooks complements Samsung Electronics diverse and comprehensive portfolio of products, thereby enhancing the company's offering to consumers in the region.

"We are very confident that our entry into the UAE and KSA markets will be met with positive consumer feedback and demand. Samsung Electronics is a committed investor in R&D, which enables us to offer notebooks that fuse extensive functionality and performance with world class design that meet consumer needs and requirements.

Moreover, when you look at the Samsung notebook range, you will find that 60 percent of the components are manufactured by the company itself. This means that Samsung notebooks have one of the best reliability records in the industry thus lowering the total cost of ownership" said Narayan.

The decision to move into the Middle Eastern market will complement Samsungs existing range of LCD, storage and printer hardware. Although it is yet to be decided which of the notebook range will be available at launch, all Samsung notebooks offer latest technologies in conjunction with stylish, ergonomic design.

"Research shows that the notebook market in Middle East is witnessing extremely healthy growth and by 2009 is expected to increase by 30 percent.

With our world class mobile performance, incorporating the all new Intel® Centrino® 2 processor technology, designed to meet the demanding ‘anytime, anywhere' performance and connectivity requirements of today's new generation of agile users, the latest Samsung notebooks will set a completely new standard in mobile computing in the Middle East."

The full range of Samsung notebooks will be available in the UAE and KSA markets in December 2008.

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About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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