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Sharp Middle East has launched the new 65 inch LCD TV from the RX series, under the “Premium Line” Category, the LC-65RX1M.

The RX series is another masterpiece of Sharp’s Picture Technology approach – an optimal balance of four elements: contrast, colour gradation, sharpness, and vividness. Watching television, especially sports, action scenes, and movies is guaranteed a pleasurable experience.

Aside from being picture superb, Aquos LCD TV is well known for durability, attention-to-detail showing beauty of craftsmanship, and being eco-friendly.

“The LC-65RX1M is not an extension of the current Aquos models, we say it’s a complete makeover. It is the result of the extensive research and development done by Sharp’s R & D team and we are proud of our achievement. This masterpiece was designed by the renowned industrial designer Toshiuki Kita. The panel is a full HD ASV LCD manufactured from the state-of-art Sharp’s LCD Manufacturing Plant in Japan, Kameyama II”, says Mr. Alvin Fabella, Product Specialist of Sharp Middle East.

With a 1080p Full HD panel, the LC-65RX1M makes high definition movies (Blu-ray and HD DVD) project in exceptional image clarity, thanks to innovations such as 100Hz Double Frame Drive Technology and the RGB Plus backlight system which delivers more natural colors.

Attributing to the superb picture quality is the LC-65RX1M’s panel contrast ratio of 3,000 : 1, which by far, is the highest in the industry and is considered as the “true contrast”.

Leaving not behind another element of TV viewing pleasure – sound, LC-65RX1M produce a somewhat distinct theater like sound, however without big speakers built in surprisingly. This is achieved through its unique sound enhancements: SRS TruSurround XT technology and the Bass Enhancer.

LC-65RX1M’s ports are flexible and versatile enough to connect inputs and outputs of external Audio and Video devices like headphone, multimedia players (HDMI – High Definition Multimedia Interface), additional sound systems, communication systems, PC and some optical cables.

With such superb picture and sound quality plus a huge array of resourceful input/output ports, the LC-65RX1M is much more than a conventional LCD TV.

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About Sharp ME FZE

Sharp Middle East Free Zone Establishment (SMEF) began operations on April 1, 1998, in the Jebel Ali Free Zone (JAFZ) in Dubai, United Arab Emirates (UAE).

A 30 million AED (US$8 million) enterprise wholly owned by Sharp Corporation, Japan, SMEF established as a central base to handle all regional marketing activities, including sales, service and distribution. Not only is SMEF working to expand its sales activities in the Middle East and Africa, but in Pakistan, Iran and Central Asia as well.

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