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National Bank of Abu Dhabi (NBAD), The Number One Bank in the UAE, TODAY announced the appointment of Mr. Jeff Fallon as head of trade finance for Europe to further strengthen its trade finance services.

Mr. Fallon has extensive experiences in trade finance with focus on the European and MENA regions. Prior to joining NBAD, he was the European Head of Export Finance Marketing in the Arab Banking Corporation in London where he coordinated the marketing for their UK, Paris, Frankfurt, Milan, Stockholm, Madrid and Istanbul operations. He also held senior positions with London Forfaiting Company and AON Trade Finance covering the UK and the European Markets.

During his long work experience, Mr. Fallon has built strong relationships and networks with major corporate and financial institutions and gained experience in the commercial aspects of trade finance.

In his role as NBAD’s head of trade finance for Europe, Mr. Fallon plans to utilize the significant strengths of the NBAD brand to deliver a range of innovative products and highest standard of services to achieve customer satisfaction. He will tackle the competition by ensuring a clear positioning strategy for NBAD’s trade finance in Europe.

“I am delighted to have the opportunity to work for NBAD. I look forward to join a winning team which is committed to growing the trade finance business in NBAD to be an even greater force in banking, which also has a great reputation for customer service and innovation.” said Mr. Jeff Fallon, NBAD’s Head of trade finance- Europe.

NBAD’s Trade Finance Business provides customized and efficient trade solutions with adequate delivery systems based on the needs of its growing customer base. The basket of products provided includes documentary credits, documentary collection, and letters of guarantees, standby letters of credit, risk participation and trade syndication.

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