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Young female entrepreneurs are UAE’s next generation of business leaders

Posted on
Sunday, 18 January 2009


Industry Sector
Education Services

Country
United Arab Emirates

Client(s)
Al-Mizhar American Academy for Girls (AAG)


Press Release Content


Students from Al-Mizhar American Academy for Girls (AAG), a Taaleem school, welcomed today Ali Alsaloom, one of the UAE's most dynamic young businessmen, who spoke to the young women about what it takes to do business in the UAE.


The lecture was hosted by Embrace Arabia, a team of professional consultants who provide guidance to those who want to understand the region’s business practices.

The event, initiated by grade 12 students at AAG and sponsored by The Women’s Medical Centre was designed to raise awareness among AAGs older female students about business etiquette and culture in the UAE. The students left the seminar with expanded knowledge and skills to meet the challenges faced by women in the business world and to reach their goal of becoming future business leaders.

Students were taught how to effectively communicate, negotiate and manage business in the UAE taking into consideration the culture, social and political history of the country. In addition, they were presented with the challenges UAE professionals face in business and were asked to create ways to overcome them, a topic which engaged and motivated them to perform like business women.

Ali Alsaloom who spoke to the students, is an Emarati national from Abu Dhabi and the presenter of “Ask Ali”, a popular program on One TVO. He is also a member of Embrace Arabia, a group that provides counseling and inspiration for topics ranging from culture awareness to social and business tips.

Ali Alsaloom said: “I was very honoured to be invited to Al-Mizhar American Academy for Girls and provide the students with a better idea about the concept of A-L-I: how to take Action towards a certain goal, Learn about culture, business and communication, and Inspire the next generations to make a difference in society and enhance economy.”

Sarah Al Awadi, student at AAG, said: “I took the first step to contact Ali Alsaloom after watching his show on City 7 TV because I believe that my colleagues and I as female business students would benefit from his knowledge of the real business situations that professionals deal with in the UAE. This will help us and other women prepare ourselves for the challenges we will face in our future careers.”

Shireen Smith, Public Relations and Marketing Assistant at AAG commented: “The idea of inviting Ali Alsaloom to our school was initiated when students were given an event management project in their marketing course. They worked hard to manage the full cycle of a real event similar to the tasks of a professional agency. This was an opportunity for these girls to showcase their talents and benefit from their own success, virtues that are actively encouraged at AAG and across all Taaleem schools.”

Contact Details


Name
Taghreed Oraibi

Company
TBWA\RAAD

Telephone
971 4 4258800

Email




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