Companies involved in the region's burgeoning private label sector will converge on Dubai in October for the Private Label Middle East (PLME) exhibition. The event, which takes place at Dubai's World Trade Centre on October 23-25, is expected to attract buyers and manufacturers, including FMCG producers, from around 50 countries and will feature pavilions representing Germany, Italy, Turkey and Bulgaria.
"The retail sector within the Middle East region today is worth over US$100 billion and will be commanding a lot more in the near future," said event organiser Justin Boutros, CEO of the event's organiser, Channels Exhibitions. "This has lead to a mushrooming of many new organisations within the region's trade channels who are investing and demanding both private label and international branded products."
The event aims to build on the success of last year's event, which attracted more than 2,800 trade visitors from sectors including food and beverages, health and beauty, and cleaning and hygiene.
The exhibition is in response to the region's booming retail sector and in particular to a growing demand for own-label items. Indeed, Dubai us widely expected to have the world's biggest retail zone, offering more than 40 million sq ft of gross leasable area. The Middle East region's retail sector is worth more than US$100 billion. Moreover, the regional market for private label brands is growing at double the rate of national brands, according to Channels Exhibitions.
"To complement the booming private label and contract manufacturing industry is the shift in the retail strategy of both large and medium sized retailers," Boutros added. "They are consistently increasing their value share for private labels and are using store brands for leveraging store differentiation to attain competitive advantage."
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