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Designer insight: Andrée Putman
With the sheer number of residential projects currently under construction in Dubai, the question is how do developers outpace their rivals in a bid to attract buyers' attention?
Well, it's all about the interior design of course. And who better to add a touch of class to a project than the ‘Grand Dame of Modernism' herself, Andrée Putman.
Remember the buzz when Emaar recently announced its partnership with Giorgio Armani to create the ultra-lavish Armani Residences in the Burj Dubai? The latest to follow in this trend is Abyaar Real Estate who has signed an exclusive contract with one of the world's leading interior designers, Andrée Putman to inject her innate sense of style into its Acacia Avenues project.
The development, which is the only one to be situated in the Jumeirah area, bills itself as the ultimate in luxury living. It's a claim that is bandied about far too often in Dubai, but with Putman's unmistakable vision of elegance, clarity and wit behind the design, the interiors promise to be something really special.
In fact the designer herself insists that when the first phase of the development is launched in 2009, it will be unlike anything Dubai has seen before. "Honestly, there is nothing in Dubai, which can compare to this development," says Putman. "We are bringing a higher level of sophistication and creativity and an exacting attention to detail, which is what the firm I founded is known for. Our wish was to create something spectacular and to take part in the exciting story of Dubai. Each of the units we are designing is unique in its style and in its level of creativity."
She describes the concept as "an interesting mix of yesterday, today and tomorrow." Emphasis was placed on the high-tech nature of the interiors, but Putman stresses, "we worked on the comfortable and luxurious idea that technology has to be visible or invisible depending on the preference of the user."
Acacia Avenues is Putman's first venture in the Middle East and the designer says she was thrilled with the opportunity to work on a project in Dubai. "It was a great day for us when we received Abyaar's proposal as everyone talked about Dubai and its amazing history. It is always exciting to work in a city that is like a permanent ‘work in progress'."
And luckily for us, it seems we could be seeing a lot more of the legendary designer's work in our part of the world from now on. "We are in the process of structuring our firm to take advantage of new opportunities in this region of the world," says Putman. "This is one of the most dynamic regions in the world, attracting the kind of clientele we're looking for: wealthy but discerning and with a desire to own outstanding properties."
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