Nivea, not Libya

by ArabianBusiness.com staff writer Sunday, 03 December 2006

PR guru Max Clifford will think again before agreeing to Q&A sessions. Following his keynote address at the Campaign Conference, the spinner was asked by Beiersdorf's Robert Taylor-Hughes about using celebrities with Nivea. Unfortunately, Clifford slightly misheard him and delivered a surprisingly insightful answer on celebrities in Libya.

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The audience heard an enjoyable presentation from Sherif Safwat of Du, who gave an insight into the new telco's marketing efforts. The Spin was, however, amused by his slide entitled 'pick a good team', which he chose to illustrate with an image of the Norwegian football team.
Just around the corner at the Leaders in Dubai conference, CNN presenter Hala Gorani showed a remarkable ability to pack more into a panel discussion than the laws of physics would dictate to be possible. Chairing a panel discussion of top CEOs, and rapidly running out of time, Gorani said: "We have a minute left, and each of you has 30 seconds." There were three CEOs. You do the math.

While the great and the good of the media industry were shovelling steak down their necks and slapping each other's backs at Campaign's Media Planning Awards last week, The Spin felt it was high time to give an award of his own, for turkey of the week.

The latest print ad for Better Homes inexplicably features Che Guevara against a magenta background. The Spin was left scratching his head at this one. Or is he missing the subtle link between the revolutionary Marxist and apartments in the UAE?

But, in a week of heinous crimes against advertising, few could have missed the effort from real estate project 'Falconcity of Wonders', which wins our gold turkey awards hands down. This page of turkey nuggets included such gems as "The city will have lots of shops, shopping malls, and a majority of world wide known classy hotels" and "nice green parks". This was topped off with the slogan "Seeing believes Lakes". Utterly baffling.



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