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Hayya! to increase members
Dubai-based health and fitness company Hayya! - part of the Emaar Hospitality Group LLC (EHG)- is aiming to grow its current membership base of 4000 by almost 50% this year, beginning with a January campaign that will offer members one month free when they sign up for 12 months.
Hayya! will also be focusing on its personal training (PT) offering this year.
Sharon Marett, senior manager marketing communications for EHG said: "Due to popular demand Hayya! is placing a lot of emphasis on PT, by providing every new member in 2008 a complimentary fitness assessment and analysis on the following: body mass index, girth measurement, blood pressure, flexibility test and basic fitness level test. This will provide members with a clear understanding of where they are now and what needs to be done to get the desired health and fitness results required.
"Our personal trainers will review the analysis and create a personalised plan specific to meet the objectives," she continued.
"Often people will have the good intention of joining a club and trying to stay fit, but without the direction of a PT it is hard to stay focused and meet the objectives, so understandably PT is gaining immense popularity and at the same time it's becoming increasingly available, not just for celebrities and the very wealthy.
Marett added: "Interval training is becoming increasingly popular within PT workouts. This involves short, high-intensity exercise periods alternated with periods of rest. These variable intensity periods are repeated several times to form a complete workout.
"Interval training will focus and help improve cardiovascular fitness, improve speed and overall aerobic power and burn calories. During an interval training session you will work out at a higher intensity than standard endurance training, therefore you will burn more calories.
Hayya! - which means ‘let's go' in Arabic - currently operates four clubs in Dubai and offers facilities including mixed and ladies-only gyms; a 500-seat sports hall; pools; tennis courts; and aerobics studios. There is also an Ansgana Spa at Hayya! Town Centre.
The group is also planning an expansion of the Meadows Hayya! gym, creating an additional studio and adding a café/restaurant.
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Comments 1-1 of 1
Posted by Mr. Phillips, Dubai, UAE on 7 May 2008 at 09:59 UAE time
I am discussed and outraged by the customer service and attitude that the 'hired heavy men' on the gates of the lakes (both ends) have with Hayya gym members - with Emaar printed on their shirts representing a major development company within Dubai you would have thought that speaking to the face of their clients/customers would know manners and customer care. Rude, aggressive, and unhelpful behavior is not acceptable.
I know they have a job to do but there are ways of going around handling situations and talking with people, its called professionalism.
As a Hayya member i use the gym 6 out of the 7 days of the week - the standard guards know my face and are friendly and gentlemen - i understand the issue of people cutting through but putting uneducated ‘meat heads’ with a clipboards does not resolve the issue.
Emaar and EHG need to resolve this issue quickly if they want their membership to increase by 50% if not they will decrease by 50%. I am already looking elsewhere, with better changing room facilities and hassle free driving.