La Maison d’Hôtes.



Fashion boutique

by Lucy Taylor Tuesday, 04 March 2008

Looking forward

So what does the future hold for this specialist market?

Riad Numero 9's di Renza believes that the chain boutique properties will also grow in appeal, forcing boutique hotels to evolve and focus even more fiercely on their particular niche.

"For me, the emergence of the boutique hotel corresponds to a consumer need for travellers to experience their destination in a more personal way. These clients are familiar with the larger hotel groups and use and appreciate them for business travel but are looking for something more intimate for a cultural break.

"Large groups understand this and are responding with resorts and spas that reflect and respect their cultural surroundings from a design point of view as well as focusing on more personalised services. As a result, boutique hotels will need to respond with more and more specialisation.

La Maison d'Hôtes' Renaudie agrees that boutique appeal boils down to being able to offer something different.

"We are aware that we have to constantly maintain and renew the services we offer, and we try to organise events for our guests and exhibitions. Just things that are a bit different from anywhere else," she explains.

Stick to what you know

Everything points to the fact that boutique hotels could become wildly successful in this region.

But to remain sucessful - and indeed profitable - they must remain dedicated to their niche speciality, and remember that they are appealing to a personality type, not a faceless wallet.

Related Stories

Defining Boutique #7
It has to have something to do with scale and intimacy; the architecture; ultimately some form of individuality; for me it should also have some kind of modernity.

Gordon McKinnon, executive vice president brands and project leader, Hotel Missoni



1 | 2 | 3 | 4 | 5 | 6 | 7 | 8

Search Property (2940 listed)



Enter a Development, City, Real Estate Agent or Developer name
Property Type
Added to Site
Price Range
to
Bedrooms
Area (in sqft)
to
to

Quick Links(Residental)