Home run

by Holly Sands Monday, 14 April 2008

Better Homes is one of UAE's most reputable real estate agencies offering buyers an international level of professionalism. Holly Sands asks CEO Linda Mahoney how better homes gained the region's trust.

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Founded in 1986 by Linda Mahoney, Better Homes has gone from a one-woman business venture to one of the best-known names in real estate in the UAE.

The real estate professional is in the market daily and is therefore in a good position to provide current information.
22 years on, the company now employs over 300 staff to manage, sell and lease a large portion of both residential and commercial properties in the region.

How did you get into the business of real estate?

There were a series of events that led me to this business and I am pleased to be part of such a dynamic industry.

Why is it necessary to have a real estate agent?

Without the right help, finding the required property or selling your own property can prove to be a lengthy, complicated and traumatic process.

Using a reputable agency generally reduces the hassle as well as providing clients with the necessary industry knowledge and expertise.

Property is a valuable asset and in the same way that one handles any investment, one would generally look to the professionals.

This market can be confusing not only to newcomers but to those of us who have been here for years.

The real estate professional is in the market daily and is therefore in a good position to provide current information.

How much is your typical commission charge?

This figure varies depending on the type of transaction.

What do you do that sets you apart from other realtors here in the UAE?

I think the fact that we have been going for such a long time; 22 years now, helps in that we have developed a high level of industry knowledge and expertise in that time.

As such an established agency, people in Dubai know of Better Homes and feel confident that we are trustworthy and reliable, which is vital when dealing with such high-value transactions as a property.

We are constantly looking to innovate in order to improve our standards and service levels to enhance client satisfaction levels.

What have you done in terms of marketing to differ from other companies?

We offer clients the largest selection of properties in the Middle East in addition to a very broad range of real estate services.

These include residential sales & leasing, commercial sales & leasing, property management, short-term rentals and project sales & marketing.



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