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Warning to shops over rogue discounts
Shopping malls, supermarkets and other shops in Abu Dhabi which announce discount sales and gifts and fail to implement them will be ordered to close down or fined up to 20,000 dirhams, it has been announced.
If an outlet repeats the violation, a fine not exceeding 30,000 dirhams will be slapped on the owner and the store might not be given discount permits for three years, Khaleej Times reported on Sunday, quoting Khalifa Al-Ali, inspection officer in charge at the Consumer Protection Section, Department of Economy and Planning in Abu Dhabi.
The sales promotions are regulated according to certain rules, and a trade store and its branches in one city should not sell items at discounted prices except twice a year, he said.
The discount offers should not continue for more than 30 days except for the trade stores or shops which announce clearance sale with the intention to stop the business and turn to another business or shut down for good.
In these cases, the discount offers could continue for a period up to a year.
Anyone who feels cheated should immediately call 02-4031135 and lodge a complaint.
The department, Al-Ali said, took all necessary measures to ensure that the rates of discounts reaching, sometimes, up to more than 75 per cent are really offered to the customers.
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Posted by ken, Dubai, UAE on 4 August 2008 at 18:46 UAE time
The government need to look into how electronic retailers mislead customers by offering items in their Dubai Summer Surprises catalog which they do no even have in stock. For example of the three DVD recorders shown only the cheapest model is available the other two have never been available. If you checked, I am sure you would find many other items shown in their catalog not available.