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Qatar set to launch new tourism ad campaign

Qatar will next week launch a global advertising campaign aimed at selling itself as a world-class tourism destination with the emphasis on high-quality services.

The Qatar Tourism and Exhibitions Authority’s (QTEA) new strategy, brand and logo will be launched internationally at the World Travel Market in London on November 10.
While the Gulf state is not eyeing mass tourism, it aims to position itself at the top end of the market for short-stay breaks, QTEA chairman Ahmed Al-Nuaimi said.

An investment increase of $17 billion over the next five years on tourism infrastructure aims to make Qatar more attractive to visitors, Gulf Times reported on Thursday.

This includes the construction of luxury hotels, resorts and other leisure facilities, totalling a 400 percent increase in hotel capacity up to 29,000 rooms by 2012.

“A global advertising campaign is to be launched next week, highlighting that Qatar offers a spirited world of enjoyment, relaxation and discovery – all in 48 hours,” he said.

The strategy aims to grow the tourism industry in Qatar by 20 percent in the next five years, including targeting 5 percent of the estimated 50 million passengers, who will come through the New Doha International Airport when it opens in 2012, to stay an extra 48 hours.

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