Abu Dhabi developer offers to renegotiate prices
A property developer in Abu Dhabi has taken the unprecedented step of asking its customers if they want to renegotiate the price of their off-plan projects in the wake of falling construction costs, it was reported on Monday.
Bloom Properties said it was going back to existing customers at its Bloom Gardens development who have made down payments with revised prices and payment plans, according to UAE daily The National.
Property prices in the capital have soared in the past few years with buyers paying as much as AED3,000 ($816) per sqft at the height of the boom last years, leaving a dearth of new investors.
Bloom's actions are seen as a “good move’ by other property brokers who say it is one of the only ways to keep existing investors, 80 percent of whom are speculators, involved in projects.
“We are going back to the existing buyers in Bloom Gardens in Abu Dhabi with the revised prices and payment plans,” Hani Shammah, the chief executive of Bloom properties said.
“This is not taboo for us. We have revisited the prices in line with the construction costs. We are passing on the declining construction costs to the end-user,” Shammah added.
Vincent Easton, the sales director of the property brokerage Sherwoods applauded the move.
“There is only a few mechanisms you can use for that. One is financing which is very difficult at the moment. One is revised payment terms. It is a good move. It shows the intention of the developer to continue to build and should inject confidence,” he said.
Quick Links(Residental)
Filter by address:



Comments 1-5 of 5
Posted by Vinay, UAE, United Arab Emirates on 11 February 2009 at 01:24 UAE time
RERA should make a rule for all the developers to re-nego the rates for their off plan sold and delayed projects, this can bring back the confidence in the real estate market
Moreover this will be a much awaited relief for the investors who have blocked there funds in projects which have been delayed for unknown period.
Posted by VICKY, UAE, United Arab Emirates on 11 February 2009 at 01:07 UAE time
Bloom has good advisors, the timing can't be more perfect than this such kind of move from all the other developers can bring back the funds to this part of emirates.
All other developers please wake up and follow this move.
Posted by Hani Zaitoun, Dubai, UAE on 10 February 2009 at 10:02 UAE time
I think this is a great move as stated, by the developer and I guess other developers should follow suit in the same Emirate or more necessary in Dubai. The idea is to revive confidence. Developers have enjoyed very high rates of return for a long time, now they need to prove that they are not riping people off when construction costs are about AED300 per sq.ft.
Competitive advantage dictates that you reconsider in favor of the consumer and hence reduce prices. Locking investors at such high prices will damage the industry as a whole.
Posted by Ron, Dubai, UAE on 10 February 2009 at 07:36 UAE time
So are the big dogs going to follow? Emaar, Nakheel - especially since they claim they are not really affected?
Posted by mkp, Toronto, Canada on 9 February 2009 at 22:20 UAE time
The State Backed Developers in Dubai should take an example from Bloom Properties in Abu Dhabi which is ready to renegotiate prices in wake of falling construction costs.
AND
The State Backed Developers should refund the instalments and not demand buyers to pay when the developer has as yet not broken ground.
AND
If the developer has broken ground the developer should extend the period of instalments or give a choice to the investor to "to take it or leave it.
Without the sacrifice of the developer the realestate market cannot keep its head above water.