Qatar's Ooredoo denies talks on Anfield naming rights

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Ooredoo, the Qatari telecoms giant formerly known as Qtel, on Monday denied media reports it is in talks with Liverpool Football Club for naming rights to Anfield stadium.

"There is no basis for the current speculation linking us to the sponsorship of a Premier League Football Club. If the situation changes, we will - as always - be open and transparent in our communication with the media and with our customers," an Ooredoo spokesperson told Arabian Business.

Recent media reports claimed the telecoms operator was looking to invest in a high profile British football team and claimed it was in talks with Liverpool for naming rights to the club’s stadium at Anfield, a move which could have seen it renamed the Ooredoo Stadium.

“The goal was to sponsor a big English club with a huge history, our search included Arsenal and Manchester United but the former two have long sponsorship deals and the same applies to Manchester City, so Liverpool is the only club available right now,” an unnamed director at Ooredoo was quoted as saying by Al Jazeera, the Qatari state-owned TV station.

"We want to sponsor the club in full. We want to sponsor the Stadium as well as the club's kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base. We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study,” he added.

The move would have followed in the footsteps of Abu Dhabi’s Etihad Airways, which gained naming right to Manchester City’s stadium and Dubai’s Emirates Airline, which is been associated with Arsenal football club.

Standard Chartered signed a deal in September 2009 to sponsor Liverpool, which is due to expire in 2014 and the London-based lender is reportedly in talks to extend the deal.

Ooredoo is looking to expand into the football arena and recently appointed Barcelona’s Lionel Messi as their global brand ambassador. Qatar is set to host the FIFA World Cup in 2022, while Qatar Airlines has signed a sponsorship deal with Barcelona FC and the Gulf state also owns French football team Paris St Germain.

Related:
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: kondwanizingalume@gmail.com

yes you can sponser liverpool but please dont rename the stadium it must stil be ANFIELD

Posted by: Qatari

Pay to keep name and we will pay to change it. Play fair my friend.

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Creating an empire: Inside the world of a wellness visionary

Creating an empire: Inside the world of a wellness visionary

Arabian Business travels to Italy to learn how Technogym's Nerio...

Dhow racing in Dubai

Dhow racing in Dubai

The race to Al Gaffal will see hundreds of dhows race in Dubai...

Brand slam

Brand slam

Gulf blue chips are now closely associated with most of the world...

Most Discussed