Qatar-based telco Ooredoo, formerly known as Qtel, has announced that it will sponsor the 2012/2013 Ligue 1 champions Paris Saint-Germain.
Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, chairman, Ooredoo, and Nasser Al-Khelaifi, president, Paris Saint-Germain, announced the partnership, which will run through to 2018. No value was given for the deal.
A major focus of the agreement will be the development of youth and community support, as Ooredoo and Paris Saint-Germain will launch a community coaching programme across Ooredoo's footprint in the Middle East, North Africa, and Southeast Asia, a statement said.
The Ooredoo logo will appear on the backs of Paris Saint-Germain team shirts and on the sleeves of their training kits, and at the team's Parc des Princes Stadium on the pitch side LED system.
The team's training complex Camp des Loges will also be renamed the Ooredoo Training Center, the statement added.
Sheikh Abdullah said: "Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually-beneficial partnership with Paris Saint-Germain."
Al-Khelaifi added: "Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme."
Ooredoo said the global sponsorship of Paris Saint-Germain was an "ideal fit" within the company's sponsorship portfolio.
During the London 2012 Olympics, Ooredoo was the official sponsor of the Qatar Olympic Committee, and the company has previously sponsored the Arab Games 2011 and the Asian Games 2006.