A Dubai-based food and beverage company said it has secured the rights to sell an energy drink branded with the richest football club in the world, Real Madrid.
Eurostar Group will have exclusive rights to sell the blue and white cans decorated in the Spanish La Liga team’s colours and baring its emblem.
Real Madrid has the largest annual revenue of any football club in the world and is the second most valuable, worth US$2.35bn.
UAE residents consumed 16.1m litres of energy drinks last year, worth US$122m, according to Eurostar.
The UAE will be one of 14 countries with rights to sell the Real Madrid energy drink. Others include Egypt, Tunisia, Romania, Slovakia, Czech Republic, Algeria.
Last year, Real Madrid announced plans to build a US$1bn resort in the UAE emirate of Ras Al Khaimah, as well as a branded football academy in Dubai.
Review: BiCE Ristorante
Does it really get better than Italian food? (Hint: The...
Dubai restaurant set to launch $136 luxury burger
Firebird Diner offers burger with foie gras, black truffle...
Review: Muze Restaurant and Lounge
A must-try for lovers of Jazz & Soul music
New F&B outlets unveiled for Al Habtoor City
Al Habtoor City will include Blind Dragon, ZOCO, The Rose...
Review: Mint Leaf of London
A feel of London and a taste of India
Review: Emporio Armani Caffe
If you’re a fan of Italian food, you’ll get a good taste...
Cereal Killer Cafe 'to open in Dubai in May'
According to reports, the owners have an agreement for the...