Dubai Duty Free on Wednesday announced record-breaking sales for 2017 of $1.93 billion, representing a 5.6 percent increase over the previous year.
The 2017 sales included a new monthly record in December of over $219 million which included the retailer's 34th anniversary offer of a 25 percent discount over three days.
Colm McLoughlin, executive vice chairman and CEO said: “We are pleased to announce such a positive year with 2017 marking our 34th year of business.”
In 2017, the operation recorded 27.2 million sales transactions which averaged at 75,000 sales transactions per day, while a total of 73 million units of merchandise were sold.
From a category point of view, perfumes retained its position as the best-selling category with annual sales of $300 million.
Liquor and tobacco followed, recording $298 million and $189 million respectively.
Cosmetics jumped to fourth place with sales increasing by 17 percent to $172 million for the year while other steep increases were seen in electronics - up 16 percent to $150 million - and watches which rose by 13 percent to $142 million.
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