The son of Saudi billionaire Prince Alwaleed bin Talal has announced plans to open at least 10 vegan restaurants in a bid to help tackle the Middle East's obesity epidemic.
Khaled bin Alwaleed Alsaud, who is stepping out from the shadow of his famous father with a rapidly growing holding company - KBW Investments - and a diverse array of new investments, made the announcement on Facebook.
He said he want to launch plant-based restaurants/cafes in the UAE, Bahrain, Saudi Arabia, Kuwait, Lebanon and Jordan.
In the Facebook post, he added: "By 2020 we are aiming to have a minimum of 10 restaurants/cafes. Our region occupies parts of the top ten most obese counties in the world. This is crazy and frankly a joke we have reached this level.
"I'm not saying opening 10 restaurants will solve this issue, but you better believe it's a step in the right direction.
He is an avowed vegan and a campaigner against cruelty to animals.
“I want to be successful and to be a better person than I was yesterday, and hopefully to leave this planet in a better state than it was when I arrived,” Prince Khaled said in a 2016 iiinterview with Arabian Business.
KBW Investments and Basma Group last year announced the launch of ARADA, a partnership enterprise dedicated to the creation of prime residential properties in the UAE.
Occupying an area of 2.2 sq km, it has launched the Aljada urban district in Sharjah which will boast a gross real estate value of $6.5 billion and a total population of approximately 70,000 people.
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