Global e-commerce fashion platform Farfetch has joined forces with regional luxury retailer Chalhoub Group to enhance its reach in the Middle East by launching its website in Arabic in the first half of this year.
It will curate goods for local customers and increase local supply by adding products from Chalhoub’s concept stores and partner franchises, which include Level Shoes and designer brands such as Celine and Marc Jacobs. It will also maximise its VIP offering with personalised styling services.
The announcement comes after Farfetch partnered with Chinese retailer JD.com last year to fuel its expansion in the country.
The Middle East is one of the largest luxury markets for Farfetch, according to its founder and chief executive José Neves.
“Our joint venture with Chalhoub Group represents our commitment to being thoughtful and thorough with regards to our expansion efforts in the region, which is an opportunity for our business and the brands and boutiques we work with around the world,” he said.
Chief executive of the Chalhoub Group, Patrick Chalhoub, said Fartfetch was the obvious choice for a partnership that will accelerate the company’s transition from being heavily dependent on physical stores to becoming a big player in e-commerce.
He confirmed that the group’s own concept stores Level Shoes, Level Kids and Tryano will become some of Farfetch’s partner boutiques.
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