Regional cinema giant VOX will operate its first ever public screening in Saudi Arabia in an event to raise awareness of the fight against Alzheimer's Disease.
Under the Patronage of Prince Mohammed bin Abdulrahman bin Abdulaziz, Deputy Governor of Riyadh, VOX Cinemas, in partnership with the Mzwalah City initiative, will host a screening from March 1-3.
Marking the first appearance of the MENA region’s largest cinemas’ operator in the kingdom, VOX Cinemas’ screening will be hosted at the Digital City in Riyadh.
The initiative is designed to identify practical roles that members of the Saudi Alzheimer’s Disease Association can play in the community.
The General Commission of Audiovisual Media has authorised VOX Cinemas’ first appearance on Saudi soil, it said in a statement.
It added that Saudi film producers Myrkott will screen Masameer alongside content from fellow local producer Telfaz Company. The entrance fees for the event will go towards the Mzwalah City project.
Mohamed Al Hashemi, business development director at Majid Al Futtaim Ventures, operator of the VOX brand, said: “It is an honour for Majid Al Futtaim to mark VOX Cinemas’ entry into Saudi Arabia in the first event of its kind in the kingdom, supporting such a worthy and noble cause.”
In December, giant US cinema chain AMC Entertainment signed a deal to build and operate movie theatres in Saudi Arabia.
Saudi Arabia earlier announced it was lifting the ban as part of a far-reaching liberalisation drive by Crown Prince Mohammed bin Salman that is shaking up the kingdom.
The government said at the time it would begin licensing cinemas immediately and the first movie theatres are expected to open in March.
The country is expected to have more than 300 cinemas - with over 2,000 screens - by 2030, giving rise to an industry that would contribute $24 billion to the economy, according to the Saudi culture ministry.
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