The UAE's Federal Tax Authority (FTA) has launched a new awareness campaign to remind retailers to display prices of goods and services inclusive of VAT to avoid administrative penalties.
The authority called on consumers in the UAE to be aware of their rights, noting that prices displayed on items – or announced for provided services – should be inclusive of tax.
In the awareness message issued on Tuesday, the FTA stressed that displaying product prices without including the amount of tax misleads consumers.
It urged businesses registered for VAT and Excise Tax purposes to fully comply with tax laws, adding that not displaying tax-inclusive prices carries a AED15,000 fine for each tax.
The authority also reaffirmed its commitment to maintaining constant communication with all businesses on tax issues.
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