Reel, Guy Fieri unveil first standalone Dine-In Cinema concept

Chef Guy Fieri teams up with cinema operator to launch his American Kitchen concept
By Staff writer
Tue 10 Apr 2018 01:56 PM

Reel Cinemas, the Emaar Entertainment brand, has teamed up with international chef Guy Fieri to launch the first stand-alone Dine-In Cinema featuring his American Kitchen concept in the Middle East.

Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club redefines the cinematic experience in the region, the company said in a statement.

It added that restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of cine-goers, as they enjoy blockbusters.

The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali followed by Reel Cinemas – The Dubai Mall and Reel Cinemas – The Pointe in The Palm Jumeirah.

Combined, the theatres will have 14 dine-in screens with the menus including Mac & Cheese Burger, Trash Can Nachos, New York Marbled Cheesecake.

Damien Latham, CEO, Emaar Entertainment, said: “Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are diversifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets.

"The new concept delivers more than just a big screen; comfort, entertainment and a unique F&B offering are at the heart of what we deliver at Reel Cinemas. Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”

The Emmy Award-winning chef, restaurateur, TV personality and New York Times bestselling author has 45 restaurants located across the United States and Mexico, with new openings planned in South Africa.

“We are bringing the best of my American restaurants to Reel Cinema’s best-in-class theatres, the concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership,” said Fieri.

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