US-based AMC Cinemas, which has won a licence to operate movie theatres in Saudi Arabia, has announced a partnership with e-commerce website Noon.com to sell tickets online for initial screenings of Black Panther, the Marvel Studios production that heralds the return of cinemas in the country on April 20.
The first commercial cinema to open its doors in 35 years is expected to generate hordes of would-be moviegoers.
The partnership with Noon.com is designed to give people the chance, every day, to buy a limited amount of tickets.
Movie lovers can now go to www.noon.com, where they can click on a banner ad that will take them to the micro site for ticket sales and information.
On the micro site landing page, a digital clock will count down to the start time for ticket sales for the next showing of Black Panther.
As soon as the start time arrives, customers can click on “Book Now” to begin their ticket purchase with Noon. As soon as the show is sold out, the timer will reappear on screen along with a message indicating that there are no more tickets available and when sales will start for the next showing.
Initial screenings of Black Panther are reserved for families only and are not open to single males. Future showings will be made available for single men.
Although ticket sales are currently limited to next-day showings, customers will be able to choose their cinema experience, type of seat and the number of tickets they want to buy. There will be an initial limit of six tickets per customer.
Black Panther will screen nightly at 8.30pm with tickets priced at SR75, which includes a 25 percent entertainment tax and 5 percent VAT.
Tickets for Friday night’s 8.30pm premiere event go on sale at midday local time Friday.
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