Revealed: Most popular brands on social media during Ramadan

Research tracked the food, drink and telco firms mentioned most online during the holy month

Food

Saudi by far generated the most mentions on almost all brands. In the food category, differences across the GCC are big as shown in the below graph. Sadia is most mentioned in UAE and Kraft in Kuwait. In Saudi Maggi received the highest percentage of mentions followed by Almarai. Maggie topped the chart as it was recommended for many of the recipes that circulated on social media.

 

Drink

In the drink category we see that Tang is the most mentioned brand in Saudi whereas Vimto is most mentioned in UAE and it is Pepsi in Kuwait.

 

Telecommunications

There is no one single telecom company present across all of the GCC countries. Zain is active in three markets: Kuwait, Saudi and Bahrain. Zain is most mentioned in Saudi followed by Kuwait and Bahrain.

 

 

In the UAE its Etisalat being most mentioned on social media.

 

Nawras is most mentioned in Oman.

 

 

Zain got 57 percent of mentions in Bahrain.

 

In Saudi STC got 42 percent of mentions followed by Mobily and Zain.

 

The data was compiled by Meltwater, an online news and social media monitoring and analysis service which tracks billions of global online news and social media sources to extract data insights. 

This analysis looked at the most mentioned brands in the GCC during the Holy month of Ramadan and was carried out between June 27 and July 24, 2014.

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