Rezidor targets Saudi Arabia for 25% of global growth

Hotel operators says new signings in Gulf kingdom during 2014 represent a quarter of global deals
By Staff writer
Sat 21 Feb 2015 10:06 AM

New hotel signings in Saudi Arabia represented 25 percent of global business for operator Carlson Rezidor in 2014, the company has said.

The hotel giant said it announced a record 12 signings across the Middle East in 2014 - a significant growth in new business development for the hotel group, which manages the Radisson Blu and Park Inn by Radisson properties.

In 2013, Rezidor signed 10 hotels into their portfolio, while in 2012, this figure stood at five properties in the Middle East.

Rezidor said in a statement that regional signings represented 40 percent of its global signings, with new signings in Saudi Arabia comprising 25 percent.

Over the next two years, at least 12 new Radisson Blu and Park Inn by Radisson-branded properties, with a total of 2,412 rooms, will open in locations in Saudi Arabia, the UAE, Oman, and Egypt.

These will include one each in Sohar, Ajman, Cairo, Dammam, Jizan, and Dhahran, plus two each in Dubai and Riyadh, and four in Jeddah.

Elie Milky, senior director business development, Middle East & Africa for the Rezidor Hotel Group, said: "To have achieved such a phenomenal number of signings within a year is a clear sign that the regional market is experiencing a significant upturn.

"With consistent year-on-year growth within the Middle East, we are very confident that the number of business and leisure travellers across the region will grow in line with booming economies, and we look forward to serving them with our iconic hospitality offering across all segments."

The new properties will expand Rezidor's portfolio in the region, which currently includes 32 hotels.

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