Rocco Forte pulls out of Abu Dhabi hotel

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Europe’s Rocco Forte Hotels has exited the management contract for its only operating property in the Middle East, the Rocco Forte Abu Dhabi.

A spokesperson for Rocco Forte Hotels confirmed the change of management at the property, which is currently operating under the name Al Maqta Hotel Abu Dhabi, but was unable to provide further details.

According to a report by Business Traveller Middle East, discussions are underway with Starwood Hotels & Resorts for the hotel to be operated under its Sheraton brand.

Starwood said in a statement to Hotelier Middle East: “At this time, we do not have official news to share regarding a deal signing in the UAE, however this market remains key to our growth strategy across all nine Starwood brands”.

The 281-room, wave-shaped Rocco Forte Abu Dhabi hotel, developed in conjunction with Tourism Development & Investment Company (TDIC) and owner UAE-based Al Farida Investments Company, opened in November 2011.

TDIC and Al Farida Investments Company were unavailable to comment at the time of publishing.

The luxury operator Rocco Forte currently has no operating hotels in the Middle East and North Afica region, but has four signed properties in the pipeline including a 159-key hotel scheduled to open in Jeddah, Saudi Arabia in 2013; a 90-suite golf and spa resort in Marrakech, Morocco due to open in 2014. Two Egypt properties are also expected to open in 2014 comprising a 275-room hotel in Cairo and an 82-room hotel in Luxor.

The group said in 2011 it would also be announcing details of an upcoming Beirut hotel “soon”, but no announcements were made.

In an interview upon the launch of Rocco Forte Abu Dhabi, Sir Rocco Forte said he was confident in the Abu Dhabi hotel’s potential, but acknowledged that competition posed by a flurry of other hotel launches at the time was likely to cause challenges.

“The Abu Dhabi market has been strong in the last 12 months, with high occupancy. There are a lot of new five-star hotels opening which will make things difficult for a year or so until the demand catches up with supply,” he said.

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Over half of suppliers asked for bribes by hotel managers - survey

Over half of suppliers asked for bribes by hotel managers - survey

Nearly three quarters of suppliers said they know of other firms...

3
The new RNB stars

The new RNB stars

How Jason Myers, Gert Kopera and Christian Gradnitzer plan to...

100-year anniversary of commercial passenger aviation

100-year anniversary of commercial passenger aviation

On New Year’s Day 1914, the first paying aeroplane passenger...

Most Discussed
  • 15
    Germany puzzled as UAE think tank ordered to close

    Matt, your words sound kind of funny given the role the Britain has played in this region for so many decades.
    And given the democratic tradition that... more

    Thursday, 17 April 2014 7:10 PM - one of the joes
  • 10
    UAE father who whipped son to death wins appeal

    "Under Sharia, a parent cannot be executed for killing their child"
    A spouse could be executed if he/she kills his/her spouse, as none of them is... more

    Friday, 18 April 2014 3:38 PM - Nihar
  • 3
    To diet or not to diet?

    It is best to eat by your blood type. Following this diet is miraculous. Generic diets don't always work as certain foods are not good for the individual... more

    Friday, 18 April 2014 11:49 AM - Shamira Mitha
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams