Rolls-Royce demand in Abu Dhabi soars by 200%

Abu Dhabi firm is world’s second-biggest dealer for luxury marque in H1.

SALES BOOST: Abu Dhabi Motors said there had been a 200 percent increase in Rolls-Royce sales during the first half of the year.

SALES BOOST: Abu Dhabi Motors said there had been a 200 percent increase in Rolls-Royce sales during the first half of the year.

Reflecting the strong appetite for luxury goods in the oil-rich emirate, Abu Dhabi was the second-biggest market in the world for Rolls-Royce vehicles in the first six months of the year, according to the emirate’s local distributor.

Abu Dhabi Motors revealed that there had been a 200 percent increase in Rolls-Royce sales during the first half, in comparison to the same period last year. However, when contacted by Arabian Business the distributor said it was Rolls-Royce’s policy not to reveal the number of actual cars sold.

The dealer attributed the high increase to the arrival of the new Rolls-Royce Ghost and sustained demand for Bespoke Phantom vehicles. The richest bespoke specifications in the world are sold in Abu Dhabi.

Meanwhile, the car dealer also reported a 38 percent increase in sales for BMW, and Abu Dhabi recorded the largest number of BMW imports in the Middle East region during the first half. Abu Dhabi Motor’s MINI sales saw a 13 percent rise.

Altogether, the company delivered 1,707 BMW and MINI cars in the first half.

“Our tremendous sales growth over the first six months of this year that has made us the highest volume seller for BMW Group products in the region is largely attributed to the company’s quality offerings and the dedication of our staff during a busy period which saw the arrival of six new BMW models in our showrooms,” said Arno Husselman, general manager of Abu Dhabi Motors.

“We are looking forward to the next six months with the initial opening of Phase 1 of our new facilities and we expect to conclude 2010 with the strongest sales performance in the company’s twenty-year history.”

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Posted by: Jebel Ali Baba

YES!!!! Rolls Royce for everyone!!! Let's focus on that target by the next decade and make the Emirate the wealthiest place on Earth. We need more gold, diamonds, yachts, airplanes and much more luxury!!! Let's share it with everybody!!! God bless the mammon!!!

Posted by: Ex-Expat

Wow, 200 percent! Boom, boom, boom! Everybody go to AD and drive RRs... Errrmm, wait a second... How many are actually on the road, who is owning them and where came the money from? Fadi: Entrepreneur and RR don't match at all, wake up!

Posted by: ISR

updating their fleet then?

Posted by: rossi

yeah right...last year they sold 1 car,this year 3 cars...that's 200% Yet another useless article.

Posted by: Fadi

I am proud that Abu Dhabi is doing so well in this recession. The fact that so many luxury cars are sold shows that Abu Dhabi has managed to beat all expectations and is a place where people can make money and also enjoy the fruits of their hard work I salute the successful entrepreneurs who have earned the right to enjoy their Rolls Royces through their business acumen and dream that I too can make so much money one day.

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