Abu Dhabi firm is world’s second-biggest dealer for luxury marque in H1.
Reflecting the strong appetite for luxury goods in the oil-rich emirate, Abu Dhabi was the second-biggest market in the world for Rolls-Royce vehicles in the first six months of the year, according to the emirate’s local distributor.
Abu Dhabi Motors revealed that there had been a 200 percent increase in Rolls-Royce sales during the first half, in comparison to the same period last year. However, when contacted by Arabian Business the distributor said it was Rolls-Royce’s policy not to reveal the number of actual cars sold.
The dealer attributed the high increase to the arrival of the new Rolls-Royce Ghost and sustained demand for Bespoke Phantom vehicles. The richest bespoke specifications in the world are sold in Abu Dhabi.
Meanwhile, the car dealer also reported a 38 percent increase in sales for BMW, and Abu Dhabi recorded the largest number of BMW imports in the Middle East region during the first half. Abu Dhabi Motor’s MINI sales saw a 13 percent rise.
Altogether, the company delivered 1,707 BMW and MINI cars in the first half.
“Our tremendous sales growth over the first six months of this year that has made us the highest volume seller for BMW Group products in the region is largely attributed to the company’s quality offerings and the dedication of our staff during a busy period which saw the arrival of six new BMW models in our showrooms,” said Arno Husselman, general manager of Abu Dhabi Motors.
“We are looking forward to the next six months with the initial opening of Phase 1 of our new facilities and we expect to conclude 2010 with the strongest sales performance in the company’s twenty-year history.”