Rolls-Royce says H1 MidEast sales up 22%

Luxury car maker sees 'exceptional growth' in Saudi Arabia in second quarter of 2012
By Andy Sambidge
Tue 10 Jul 2012 05:37 PM

Rolls-Royce Motor Cars said on Tuesday that sales in the Middle East increased by 22 percent in the first half of 2012 compared to the same period last year.

The luxury car manufacturer said in a statement that Saudi Arabia saw "exceptional growth" from the first quarter, with the UAE, Qatar, and other markets achieving "robust growth rates".

The company added that the H1 performance was fuelled by "remarkably high demand" for Ghost models and a sustained demand for Phantom.

It said its Bespoke programme had witnessed the most uptake from Middle East customers, with two-tone, a bespoke Ghost option offered for the first time this year, proving popular in the region.

Geoff Briscoe, regional director, Rolls-Royce Motor Cars Middle East, Africa and Latin America said: "We are proud that our dealers have excelled in their individual markets.

"The region's sales performance reflects the marque's commitment to its customers, and also highlights the level of luxury and personalised refinement that our customers seek."

He added: "This has also been evident through the orders for Phantom Series II, which has recently debuted in the region and is currently undergoing customer trials."

The Phantom Series II was launched in the Middle East last month in Abu Dhabi.

Last year the Middle East region played an important role in securing the company's most successful year since it was founded 108 years ago.

Three out of the top ten selling dealers were from the region and bespoke enjoyed the highest revenue per vehicle globally.

The UAE and Saudi Arabia were the fourth and fifth biggest markets for Rolls-Royce Motor Cars in 2011.

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Last Updated: Thu 26 Jan 2017 01:27 PM GST

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