Royal Jet's $9m revamped plane aims to attract VIPs

UAE firm's refurbished Boeing jet has been compared to 'five-star luxury flying hotel'
By Shane McGinley
Tue 25 Jun 2013 01:11 PM

Abu Dhabi’s Royal Jet, the luxury charter service chaired by Sheikh Hamdan Bin Mubarak Al Nahyan, has completed a $9m revamp of one of its Boeing business jets and is aiming to use the aircraft to target the VIP charter market out of the UAE capital.

The A6-AIN 46-seater jet is one of six Boeing business jets in the Royal Jet fleet and the revamped aircraft will be put to work targeting corporate and VIP private charters across the globe.

"The A6-AIN is now the pride of our fleet after her return to service," said Shane O'Hare, President and CEO of Royal Jet.

"This is the second such upgrade to our fleet and is part of Royal Jet's strategy to ensure that we continue to raise the benchmark in the private jet travel market. All our BBJs are very individual and are five-star luxury flying hotels. It is luxury undefined when it comes to serving our VIP and corporate customers," she added.

The refurbishment was designed by New York aircraft interiors consultancy firm Edése Doret Industrial Design (EDID).

"At this end of the market, we must always keep up with customer expectations and offer the very best in cutting-edge technology and luxury," O'Hare said.

The upgrade was carried out by Sabena technics at its VIP completion centre in Bordeaux, France.

Based in Abu Dhabi, Royal Jet said it expected this summer to be its busiest summer in its 10-year history.

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