RTA launches new personalised vehicle plate

Customers can buy plate with five digits that represent an important event in their lives
Customers can buy plate with five digits that represent an important event in their lives (Image: twitter/rta)
By Staff writer
Sun 18 Jun 2017 07:51 PM

Dubai's Roads and Transport Authority (RTA) has launched a new personalised plate scheme for Ramadan.

The latest phase of the ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-Coded plates gives customers an opportunity to choose five-digit plates that represent an important event in their lives, such as birthday or wedding day.

The RTA said the plates, which cost AED1,620, are available in numbers relate the years from 1967 to 2017.

Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles.

Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency, said: “This phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable turnout seen by previous phases of Code "S” and “T" for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates.”

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