Sandance festival organisers are offering a 50 percent discount on tickets for its next event next month to revellers who were caught up in the traffic fiasco caused by its New Year's Eve show in Dubai.
Sandance is returning to Atlantis Beach on May 9 with big names including Pet Shop Boys and Fatboy Slim - the first event since it was forced to offer refunds to hundreds of people who were unable to attend the NYE show due to traffic congestion on the Palm Jumeirah.
Hip-hop group Arrested Development, indie band Scouting for Girls, South African dance act Goldfish, local duo Hollaphonic and Saudi DJ Omar Basaad will also perform at next month's festival which is slated to begin at 3pm and go on until 3am
The last Sandance which features acts such as Emeli Sande, Pete Tong, Paul Oakenfold and Axwell was embroiled in controversy after thousands of revellers spent hours on board packed buses attempting to travel to the venue.
On Tuesday, a message on the official Sandance Facebook page read: "Sandance is back on Friday 9th May with something for everyone. Sandance NYE ticket holders whose refunds were verified will receive an email on Thursday from our ticket partners detailing how they can redeem their 50 percent discount. See you on the sand."
In January, organisers announced a full refund to all ticketholders after failing to ensure everyone could access their event on New Year’s Eve.
Comments on social media websites revealed some ticketholders believed they were treated like “animals” while waiting in huge queues to board a bus. About 75 buses and a dedicated bus lane on the Palm had been promised to ensure everyone got to the event within 8-10 minutes but some claimed they were on a bus for seven hours.