Business software maker SAP received a visit from Dubai Crown Prince Sheikh Hamdan on Tuesday as the company opened its new headquarters in the city.
SAP opened its MENA Headquarters in Dubai Internet City and announced a five-year $200 million investment plan for the UAE.
SAP also announced plans to establish its first SAP Cloud Data Centre in the UAE in 2017, which will accelerate innovative business models especially for the UAE’s government, banking and finance and healthcare sectors.
“Our UAE investment plan and our new Middle East and North Africa headquarters in Dubai affirm our commitment to this strategic market, with public-private partnerships fueling digital transformation, co-innovation, talent development and entrepreneurship,” said Luka Mucic, chief financial officer.
The company's first UAE investment plan for $450 million was announced in 2012.
SAP also launched its first Co-Innovation Lab (COIL) in the UAE, its 15th lab across the world.
The lab offers a hands-on development environment and a structured and guided global approach for companies to co-innovate with SAP, the company said in a statement.
SAP has more than 345,000 customers in 190 countries and generated total revenue of 22 billion euros for 2016. Europe, the Middle East, and Africa account for 44 percent of total global revenue.