Satyam sets up shop in Saudi

  • Share via facebook
  • Tweet this
  • Bookmark and Share

IT services giant Satyam Computer Services has decentralised its Middle East operation from Dubai to better serve customers and more effectively target economies in the region, according to a senior executive at the company.

The Indian firm set up a registered company in Saudi Arabia last month and has moved its regional sales force to countries across the GCC during the last year as part of its growth strategy.

It is also looking at markets in North Africa and the Levant for future expansion.

Virender Aggarwal, Satyam director and senior vice president, told IT Weekly that opening up offices in Saudi and relocating its sales force from its regional head office in Dubai to Oman, Kuwait, Bahrain and Qatar had led to companies expressing a lot more confidence in Satyam and made them much more open to working with the services provider.

“To give us a greater local focus we have relocated our sales teams across the region,” commented Aggarwal.

“Instead of being a Dubai-centric organisation we have become an organisation more responsive to the local needs of the respective countries.”

The vice president revealed much of Satyam’s recent business was coming from the implementation of big enterprise software solutions from vendors such as Oracle, SAP and IBM.

In the last month Satyam has signed undisclosed deals in Bahrain with retail firm Bahrain Maritime and Mercantile International (BMMI) and in Qatar with Gulf Drilling International (GDI) to implement Oracle’s enterprise resource planning (ERP) solution, and in Saudi Arabia with the Islamic Development Bank to install an ERP system from SAP.

Aggarwal claimed being based locally was a big contributing factor to its impressive growth in revenue.

The strategy has led to an increase in its regional business of around 20% and netted the firm an estimated US$3million in additional revenue over the last eight months, he said.

“We moved into Kuwait a year back and we started getting a lot of business there. We moved into Bahrain maybe three months ago, and started to see an immediate improvement in our business,” he added.

Aggarwal said he expected sales would continue to rise between now and the end of the year and predicted annual growth in excess of the 27% year- on- year growth estimated for Satyam’s global operation.

Aggarwal was particularly bullish about the Saudi market, stating that Satyam expected the Kingdom to become the company’s most important market in the region.

“I think that Saudi will become the largest regional market for us going forward. Maybe it will take around 12 months before it matures to a reasonable size,” he added.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
UAE's role in the new space race

UAE's role in the new space race

In the last five years, the UAE has invested heavily in a bid...

An Instagram photo is worth a thousand words

An Instagram photo is worth a thousand words

Instagram has become the social media platform of choice for...

Fear and roaming in the Gulf

Fear and roaming in the Gulf

The Gulf’s telecommunications giants are once more pushing ahead...

Most Discussed
  • 15
    Germany puzzled as UAE think tank ordered to close

    Matt, your words sound kind of funny given the role the Britain has played in this region for so many decades.
    And given the democratic tradition that... more

    Thursday, 17 April 2014 7:10 PM - one of the joes
  • 10
    UAE father who whipped son to death wins appeal

    "Under Sharia, a parent cannot be executed for killing their child"
    A spouse could be executed if he/she kills his/her spouse, as none of them is... more

    Friday, 18 April 2014 3:38 PM - Nihar
  • 3
    To diet or not to diet?

    It is best to eat by your blood type. Following this diet is miraculous. Generic diets don't always work as certain foods are not good for the individual... more

    Friday, 18 April 2014 11:49 AM - Shamira Mitha
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams