Saudi Arabia’s Princess Deena Aljuhani Abdulaziz has
been sacked as Editor-in-Chief of Vogue Arabia after publishing just two issues
of the magazine.
The princess, who had no previous editing experience, was appointed by Condé
Nast International in July, ahead of the title’s first launch in the Middle
She told Fashion Network: “I didn’t leave. I was fired. And I shall be
releasing a statement about what happened later today. They are in breach of
contract and they shall be hearing from my lawyers.”
Prior to her appointment, she had been working for ten years in the luxury
retail industry as the co-founder of fashion concept store D’NA.
In a press release after being hired, she was described by Karina
Dobrotvorskaya, President of Condé Nast New Markets and Editorial, as “an
Editor in Chief with a deep understanding of fashion and the modern Arabian
Only last week, Princess Deena appeared at a star studded party in Qatar to
celebrate the launch of Vogue Arabia, telling guests including Naomi Campbell
“It was a dream that someday we would get Vogue into the region, but never in a
million years did I imagine I would be at the helm of it.”
It is believed that bosses at Condé Nast International, led by chairman and
CEO Jonathan Newhouse, decided to replace her before publication of the third
issue in two weeks, with a new editor already chosen.
The magazine is being published by Dubai-based Nervora, which also publishes
PopSugar Middle East and ShopStyle Middle East.
Condé Nast International declined to comment, but said an official
announcement would be made later on Thursday.
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