Saudi's Freshi eyes expansion across MENA

Ice cream firm inks deal to develop brand in Egypt, the UAE, Qatar and Bahrain

Saudi-based ice cream firm Freshi has signed an agreement which will see it expand across the Middle East and North Africa.

Freshi, which opened its first factory in Jeddah last year, has inked a master franchise agreement with Amer Group to develop the "ice sticks" brand in Egypt, the UAE, Qatar and Bahrain.

Under the agreement, about 65 Freshi branches will be opened in these countries over the next few years.

The first stores under the agreement will open later this year in Egypt, a statement said.

Amer Group currently operates a portfolio of 54 restaurants in Egypt, Saudi Arabia and Syria under the brands Chili's, Carino's Italian, Studio Masr Mediterranean Grill, Halket El Samak seafood restaurant and Alain le Notre.

Tarik Alwash, general manager of Freshi, said: "We are delighted to be opening shops in Egypt with Amer Group. We look forward to supporting them as they bring Freshi Ice Sticks to customers throughout Egypt."

Freshi Ice Sticks are made with gelato, the Italian version of ice cream and is made with less butterfat and sugar than most commercial ice creams. The company offers more than 30 flavours, its website said.

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Yasir Imran

I experienced one of Freshi's branches in Jeddah, the fruit flavors are so nice and feels like a Fresh fruit is in your mouth. It is exciting that this firm is going to operate in rest of MENA countries.

All comments are subject to approval before appearing

Further reading

Features & Analysis
Saudis tighten their belts for Eid in age of austerity

Saudis tighten their belts for Eid in age of austerity

Gov't cuts, which began late in 2015, are now rippling through...

New Saudi snow city tests kingdom's capacity for fun

New Saudi snow city tests kingdom's capacity for fun

Mixed-gender attraction is a rare opportunity for Saudis of all...

Retail renaissance in Saudi Arabia

Retail renaissance in Saudi Arabia

The largest economy in the GCC is emerging as a lucrative retail...

Most Discussed
sponsoredTracking