Media & Marketing
Where are the exhibitors from Lebanon, Qatar, Kuwait...?
Media & Marketing
In a two-part series, Lara Haidar of The Rights Lawyers takes a look at how to secure a distribution deal for your production and what commercial terms to look out for.
Media & Marketing
As we begin to see more and more quality TV and film productions starting in the region, Mark Hill of The Rights Lawyers looks at how to use licensing to support the production.
Media & Marketing
As we come closer to the biggest regional show for the broadcast and production industry, it is time for us to review one issue very seriously - Training
Media & Marketing
Why Internet Protocol Television is set to be the TV buzzword of 2007.
Media & Marketing
What does a meeting between Sheikh Mohammed and the boss of the FT tell us about UAE media?
Media & Marketing
The Dubai International Film Festival is gradually moving away from its initial attempts to be just a glamorous event.
Media & Marketing
At a recent party Nicolas Chidiac met a familiar looking guy called Jose
Media & Marketing
So here we are then, in 2007 time for Campaign to put its neck on the line and make some rash predictions for the 12 months that lie ahead.
Media & Marketing
Not content with its three Dubai-based newspapers and eight radio stations, Arab Media Group wants more.
Media & Marketing
The Spin's award for most bizarre festive greeting of the past fortnight goes to Halima Awaleh of web outfit thedubaiguide.com. "Seasons Greetings to you and may the New Year bring your hearts desires," reads the e-mail. "Thanks for all your support and patience during our launch and while we do Arabic and populating." Yeah, stuff like that, and things.
Media & Marketing
Football is courting new players in the Middle East - broadcasters.
Media & Marketing
The Spin imagines that most agencies in the region can identify the gender and spell the name of the British Prime Minister. Unfortunately, PR agency Jiwin cannot be counted in that number. Its invite to a British Embassy press briefing at the Grand Hyatt Dubai last week was sent with the subject line: "Toni Blair Invitation".
Media & Marketing
So here we are at the end of 2006 the deadline for publishers to apply for a third party audit of their circulation.
Media & Marketing
With free-to-air TV under threat, Jihad Bitar says we must look to TV 2.0
Media & Marketing
On the back page of Campaign just above the ever-popular The Spin column we have a section called We'll Call You, which tests the customer service capabilities of some of the region's most well known brands. The idea is to simulate questions a genuine caller may have and discover how those queries are dealt with. When we started making the calls in June we fully expected to be on the receiving end of some of the worst examples of customer service known to man. However, we were wrong.
Media & Marketing
It appears that exhibition names are getting more humorous by the day. The Spin was especially amused by the new water, energy and environment event, to be held in Dubai next March. Its name? Wetex.
Media & Marketing
Everybody who enters awards automatically thinks no matter how much they deny it that their entry is a surefire winner. Sadly, the law of averages means the dream of walking on stage and collecting an unusually shaped piece of glass or metal can be cruelly dashed.
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