Sheikh Mohammed creates 'Brand Dubai' office

Posted by: Pessimistic Chappy Sunday, 14 June 2009 11:05 AM[UAE] - uae.

Brand Dubai as you call it is a good idea as long as it is what it says it is, not what you want it to be.... Dubai is an Arabic country allowing expats in to develop the country as you would like to see it, but not making them feel like they belong to Dubai with your rules and conditions you apply to us all. I love living here, but your strangling the very people that help Dubai tick, its people. Get rid of the One rule for Expats, One rule for locals and make this country one that people want to come to live in, not just to make money and go...... Let us make life's for ourselves in your country, we don't want to take it over, just live in it a bit easier.. Make Dubai the place i know it can be... In shallha..

Posted by: Jon Sunday, 14 June 2009 9:48 AM[UAE] - UAE

One would hope that "Brand Dubai" also updates the EK arrival video which is very out of date and no way prepares the unsuspecting tourist for what they get when they walk out of the airport. Sadly, the one comment all my visitors make is that the Dubai marketing machine no way prepares you for the building site that is Dubai, leaving you feeling somewhat conned and never returing. Just be a little bit more up front with yourselves and you'll find the result is far more pleasant than the current backlash against the city...

Posted by: Bahraintaxi Sunday, 14 June 2009 9:28 AM[UAE]

I'd hesitate before describing this sort of initiative as "great". Indeed, this reliance on spin and PR could be seen as a sure sign that all is not well. Time was that Dubai could live off the reality it created, and leave the pro-Dubai spin and PR to the blue chip companies that were only too happy to set up there. Now times have changed, and I really don't think PR can help. What instead is needed is a decisive move way from the inherent unsustainability of the "Dubai model" as it developed in the later 2000s. This will involve: * Diversifying the economy away from real estate * Tackling environmental issues head-on * Education and training a new generation of Emiratis so that they are genuinely competitive in the jobsmarket * Radically revising visa and citizenship restrictions

Posted by: Riyaz Sultan Sajan Sunday, 14 June 2009 9:09 AM[UAE] - UAE

I am living and working in Dubai since 1981, its been our home, our country, our brand. Being a brand loyalist, according to my family and me, Dubai is a Diamond Brand to classify. Well done Your Highness, we appreciate and trust your Vision, Judgement and Care that makes Dubai and the whole UAE a real branded country.

Posted by: Omar Ibrahim Sunday, 14 June 2009 8:36 AM[UAE] - UAE

I was blessed to be the one that has given presentations about Dubai to thousands of ministers, high ranker, VIPS and business men and to MBA's and university students from all over the world about Dubai's history and achievements. I was blessed that I never had to lie. I was blessed that my audience believed me and trusted me. All is because I was a true believer of Dubai and all because I was telling the truth about the greatness of Dubai.