Shopping platform wins SME contest wins the Pitch for Investment competition at SME Congress & Expo
By Neil King
Tue 24 Dec 2013 11:44 AM

UAE-based online shopping platform has won a Middle East-wide investment competition at the recent SME Congress & Expo.

The Pitch for Investment contest pitted ten small and medium sized businesses against each other in a bid to impress a panel of judges, with securing first prize of a $5,000 management training course from IIR Middle East, and two business class flights from the event’s official carrier, Etihad Airways.

More than 200 nominees were whittled down to ten finalists prior to the event which was held between 16-18 December at the Abu Dhabi National Exhibition Centre.

Co-founder and CEO of, Walied Albasheer, said the company plans to generate AED16m in revenue – a ten percent share of the AED16bn stationery market.

He said: “The whole idea of came about through a personal challenge I had when searching for stationery for my own three young daughters, and I’m sure that many parents in the UAE experience the same challenges.

“Children are very particular about the stationery they want, and buying the right items can take days or weeks going from store to store. What provides is an enjoyable shopping experience, convenience, and availability of products at cheaper prices.”

Runners up were Tech Backpack – a journalism reporting e-tool – and Asly – a mobile service providing consumers with information about the goods they buy.

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