Should I… Franchise my business?

We look at the pros and cons to launching your business onto the wider business stage
Almost 40 percent of Emirati women are classified as obese
By Neil King
Wed 24 Jul 2013 02:24 PM

What is
franchising?

Put simply,
franchising is the practice of using another company’s business model, taking
on its branding, codes of practice, reputation, products, and so on. If you are
franchising your business, it means you are letting other people buy the rights
to use your business model, while running it themselves.

What’s
in it for me?

By
franchising your business you can quickly increase the number of shops,
outlets, restaurants, or markets you are present in. This gives you great
coverage and helps you grow your business without having to do all the work
yourself. There’s also a financial benefit, as those taking on the franchise
will pay to do so, often on a regular basis, as well as handing you a share of
the profits.

Sounds
pretty good!

In many
cases it is, but there can be down sides. You’re trusting someone else with
your brand and its reputation. You’re also letting a part of your business go,
and potentially losing money you could have earned yourself if you were to
dedicate yourself to expansion without franchising.

So, am I
losing control of my business?

While the
franchisee is responsible for running that branch of your business, it remains
just that – your business. You can set the terms of the franchise agreement,
you set the standard, and you can ultimately pull the plug if it’s not going
well. Franchise deals are usually for a set term and can be renewed or
withdrawn when the contract runs out. However, if you’re a control freak, then
franchising might not be for you.

When
should I consider it?

Think about
franchising when you want to expand and don’t have the money, people or time to
do so. For some people it’s part of their original business plan, but for
others it’s something that becomes a consideration much later on. Whenever it
is, you have to be sure that you’re willing to give something away in order to make
gains.

In
conclusion…

The
pros:


Can help you expand
quickly

Other people help promote your brand

You get paid for doing little work

The
cons:


You’re giving up
control of franchised outlets

You won’t
make the amount of money you would if you took charge of the new outlets
yourself

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