BSkyB’s 1st foreign language news channel will broadcast to 50m households
Sky News Arabia, British Sky Broadcasting (BSkyB)’s first foreign-language news channel, will go live on May 6.
The announcement was made at a press conference in Abu Dhabi on Tuesday.
The channel, a joint venture between BSkyB and Abu Dhabi Media Investment Corp, said in September it had hired 70 staff and expected to hire a further 300 by the end of the year.
The network also plans to offer a graduate internship scheme to local journalists.
The Abu Dhabi-based channel will be going head-to-head for viewing figures with the Prince Alwaleed-backed Alarab news channel, as well as long-term players Al Jazeera and Al Arabiya.
Last year, the Saudi billionaire confirmed he had teamed up with Bloomberg to fund a 24-hour Arabic-language news network, fronted by Saudi-based journalist Jamal Ahmad Khashoggi.
Sky News Arabia will broadcast to an estimated 50m households across the Middle East and North Africa.