Sky News Arabia, British Sky Broadcasting (BSkyB)’s first foreign-language news channel, will go live on May 6.
The announcement was made at a press conference in Abu Dhabi on Tuesday.
The channel, a joint venture between BSkyB and Abu Dhabi Media Investment Corp, said in September it had hired 70 staff and expected to hire a further 300 by the end of the year.
The network also plans to offer a graduate internship scheme to local journalists.
The Abu Dhabi-based channel will be going head-to-head for viewing
figures with the Prince Alwaleed-backed Alarab news channel, as well as long-term players Al Jazeera and Al Arabiya.
Last year, the Saudi billionaire confirmed he had teamed up with Bloomberg to fund a 24-hour Arabic-language news network, fronted by Saudi-based journalist Jamal Ahmad Khashoggi.
Sky News Arabia will broadcast to an estimated 50m households across the Middle East and North Africa.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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