Earlier this year, a study unravelled a staggering number of business profiles set up on Instagram – 15 million. In March 2017 alone, over 120 million Instagram users visited a linked business website, called, emailed or sent a direct message to a brand profile on the app.
With the surge of a digiculture and Instagram being an ever-adapting app, the number of new profiles and visits are expected to grow at a rapid pace, which is no longer a surprise so much as an expectation.
Amongst various social media platforms like Facebook, Snap and Twitter, Instagram is a highly favourable social media platform for businesses. This is thanks to features on the app that include instant uploads, filter options, post-sharing and InstaStories. However, a recent introduction of a new feature is proving to be a game changer: the archive option.
Tapping on the three dots above an image prompts a drop-down list that includes the archive option. This serves a purpose for those who do not want to necessarily delete their pictures altogether, but perhaps put them to good use.
The option allows images to be saved in a folder that can only be previewed by the user, who also has the option of restoring an archived image back on their feeds in chronological order. But, what can businesses do with the archive option on their Instagram profile?
Hide outdated content
Old product posts, images of ex-staff, completed campaign posts and low engagement uploads can all be hidden from the timeline and saved under the archive button. This gives businesses the option to refer to statistics of old posts if needed.
Archive old business
Parted ways with a business associate but have photos of their business on the brand’s Instagram account? Instead of deleting all evidence of the partnership, simply archive the posts.
Revamp your feed
Just like any makeover, refreshing your Instagram feed and switching up a brand’s ‘instavibe’ is now possible without losing all the posted content. You can have a clean slate, minus the anxiety of losing all images. Archiving old images will maintain value of social investment and provide insight on Instagram analytics. An added bonus is abundant #thursdaythrowback content.
Rasika Thapa is Junior Account Executive with Spread Communications
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