UAE mega-events to attract $44bn in tourism revenue by 2020

Virtual reality concerts and sports matches, augmented reality apps and immersive audiovisual will transform the live entertainment and mega-event experience
With the UAE building its position as an international hub for leisure, tourism and entertainment, and more than 25 million visitors for Expo 2020 Dubai, $44 billion in tourism revenues are expected by 2020.
By Staff writer
Wed 06 Dec 2017 01:02 PM

With the UAE building its position as an international hub for leisure, tourism and entertainment, and more than 25 million visitors for Expo 2020 Dubai, $44 billion in tourism revenues are expected by 2020.

By 2020, virtual reality concerts and sports matches, augmented reality apps and immersive audiovisual will transform the live entertainment and mega-event experience for millions of people across the MENA region, fuelling the anticipated tourism receipts, according according to BMI Research.

Dan Bolton, President of the International Live Events Association Middle East commented: "The Middle East and North Africa is one of the world’s fastest-growing live event markets. The UAE has the potential to leapfrog established European and North American markets in using the latest audiovisual innovations to transform the visitor experience.”

The BMI research comes ahead of the InfoComm MEA 2017, taking place at Dubai World Trade Centre from 5-7th December under the theme of ‘See the Future of Networked Communications.’ The event is designed to showcase the solutions and knowledge across audio, digital signage, and immersive technologies such as augmented reality and virtual reality that are expected to contribute to visitor attraction to the UAE.

InfoComm International, organisers of InfoComm Middle East and Africa, say that the Middle East’s professional audiovisual market is one of the world’s fastest-growing at 15 percent CAGR, reaching $2.8 billion in 2016, with the UAE as the region’s largest at $1.2 billion in 2016.

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