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Cheif Executive Officer, Crescent Enterprises

Badr Jafar is an Emirati impact entrepreneur who serves as Managing Director of the Crescent Group, a family business group, operating in the UAE for 44 years. The Group today consists of two main companies: Crescent Petroleum, the region's first independent and privately-owned petroleum company in the Middle East, of which Badr is President; and Crescent Enterprises, the company's conglomerate operating across six core sectors of the global economy, of which he is Chief Executive Officer.

Within as well as outside of the family business, Badr has extensively explored social enterprise and joined and founded initiatives which focus on how business affects society and its reciprocal effect.

In 2010, Badr founded the Pearl Initiative, a non-profit venture in cooperation with the United Nations Office for Partnerships to promote a corporate culture of transparency and accountability across the Gulf Region of Middle East. As a part of his efforts advocating social entrepreneurship, he sits on the Global Board of Education for Employment (EFE), is a member of the Synergos Arab World Social Innovators (AWSI) Program Board of Governors, sits on the Global Honorary Board of the Cherie Blair Foundation for Women, and is a Founding Board Member of Endeavor UAE, an initiative encouraging high-impact entrepreneurship.

Badr is active with higher education institutions, serving as a member of the American University of Sharjah's Business Advisory Council, and as a member of the Research and Innovation Advisory Council for The Centre of Excellence for Applied Research & Training (CERT) at the Higher Colleges of Technology in Abu Dhabi. Badr also chairs the Alumni Advisory Council of the Cambridge University Judge Business School and serves as Board Member of their International Advisory Board.

Dear Badr, I find that networking events are more status events. I go to a lot of events but at the end of the day it’s all about showing me their current status and not sharing how they’ve got to where they are now which is crucial for a young entrepreneur. How do you turn an event of 100 people into a constructive meeting where entrepreneurs can get valuable feedback? Best, Assia

Hi Assia, It’s unfortunate you feel that way about the events you have attended; I don’t believe that has to be the case. There may always be people with...

Hi Assia,

 

It’s unfortunate you feel that way about the events you have attended; I don’t believe that has to be the case.

 

There may always be people with that attitude at networking events, however, you’re also bound to find people willing to listen and provide constructive, honest and selfless advice, especially if you pick the right events to attend. For example, the Mix and Mentor event that Wamda hosts allows you to sit with mentors and learn from their experience by sharing your challenges and discussing solutions. The Impact Hub in Dubai also hosts similar events.

 

Just be sure to target the right events where you’re likely to find self-made entrepreneurs who have been in the same situation you’re currently in.

 

Good luck,

Badr

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Dear Mr. Jafar, Do you think we should network only within our core business circle or attend different kinds of events? I think that the need for my services is there and not among the same group of people. What do you think? Best, Sallyann

Hello Sallyann, Focusing usually pays off. It’s easier to gain business in a space that you’re familiar with and have experience in. Generally speaking...

Hello Sallyann,

 

Focusing usually pays off. It’s easier to gain business in a space that you’re familiar with and have experience in. Generally speaking, that should be your priority. That said, it is also good to widen your horizons and always be on the lookout for alternative avenues. Getting out of your comfort zone, whilst sometimes daunting, has the potential to generate some unexpectedly useful results. Therefore it can’t hurt to be exposed to different interest groups by attending events outside your specialty.

 

Happy networking.

Badr

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Hi Badr, I’m not a social butterfly at all. I have a mentor in Ras Al Khaimah and I rely solely on his advice. However, do you think I should ask for other people’s opinions? I’m afraid it might insult my mentor. Regards, Siham

Dear Siham, I don’t believe it would be insulting to any mentor for you to seek feedback and advice from others. Sharing ideas and discussing them with...

Dear Siham,

 

I don’t believe it would be insulting to any mentor for you to seek feedback and advice from others. Sharing ideas and discussing them with different people gives you a new perspective. It’s one of the most important aspects of starting a new business. A good mentor will know this and encourage you to do so.

 

Best,

Badr

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Dear Badr, After my recent presentation at a public institution in Dubai, a number of younger participants immediately approached me with the question to mentor them. In my opinion, mentoring is a two-sided relationship and you cannot just approach someone with that question. How do you say ‘no’ to somebody who asks you this question out of the blue? Thank you, Sallyann

Hi Sallyann, It’s not easy to say no in many situations, not just this one. There’s obviously a reason why you may not choose to mentor someone. If it...

Hi Sallyann,

 

It’s not easy to say no in many situations, not just this one.

 

There’s obviously a reason why you may not choose to mentor someone. If it’s due to your own time and availability, then it should be easier and more understandable for you to say no. If, however, you feel it’s due to the relationship not being a two-way street, meaning you probably feel the person who approached isn’t prepared to be mentored, then point that out.

 

Give that person candid and honest feedback on their lack of readiness for mentorship, give them some advice on how to be better prepared, and ask them to get back in touch when they’re ready.

 

Good luck,

Badr

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Dear Mr. Jafar, As a community manager at one of the city’s co-working spaces I often witness that people are too scared to approach other people maybe because they think they will shoot down their ideas, maybe something else. I often say that if you want to build your network, you need to approach people. They should also focus on building their relationships and not just exchanging their business cards. Do you have any other advice for me on how to remedy this? Thanks, Hebah

Hi Hebah, You’re correct in that people may not be very comfortable approaching strangers out of the blue. However, I do believe that anyone worth approaching...

Hi Hebah,

 

You’re correct in that people may not be very comfortable approaching strangers out of the blue. However, I do believe that anyone worth approaching is someone that would love to listen to and discuss new ideas.

 

One way to overcome the discomfort of approaching a stranger is to do your homework, understand who they are, their background, and what you have that may interest them. You should, of course, also understand what it is that you want from them and how you can get them interested in what you have to say. Armed with all this information, it becomes much easier and more comfortable to strike a conversation that leaves an impression rather than just exchanging business cards.

 

Best,

Badr

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Hi Badr, I have a tech start-up and I mainly network online. What is the online etiquette or manners I should be aware of with online networking? According to you, what are the most important social media networks we should use? Besides the popular ones – Facebook, Twitter, LinkedIn – are there any other social media networking platforms you would advise me to start using? I’ve noticed that you use Twitter. How do you find it? Best wishes, Tamim

Hi Tamim, I find Twitter great for spreading and receiving instant information from specific sources. I have to be honest and say that I do not use Facebook...

Hi Tamim,

 

I find Twitter great for spreading and receiving instant information from specific sources.

 

I have to be honest and say that I do not use Facebook or LinkedIn personally, however I am well aware that they are also a very useful business as well as social networking platforms that can effectively keep you visible for the people you have in your network.

 

Maintaining your network is also just as important as building it. You need to be able to keep in touch with your contacts, and there’s no better way than through social media these days. Of course, you shouldn’t be doing that by bombarding your contacts with irrelevant information. You can keep in touch by sharing relevant news stories, congratulating people on their achievements, publications, job changes, or even by commenting on their posts in a relevant manner.

 

Etiquette is the same online as it is offline, be polite, concise, and respect people’s privacy.

 

Best,

Badr

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Dear Badr, This is a great topic. While being at an event, how should I reach out to a contact without being perceived as annoying? Also, after a few minutes of a casual chat, how to open the topic I wanted to discuss with that particular person? Usual advice is just to mention it and then ask for contact details to schedule an appointment – but they never return my calls or answer my e-mails. What do you think? Thanks a lot, Khalid

Hi Khalid, As I mentioned in a previous answer, networking is a two-way street. It’s not all about you. To be effective at networking, you need to be able...

Hi Khalid,

 

As I mentioned in a previous answer, networking is a two-way street. It’s not all about you. To be effective at networking, you need to be able to give as well as take. Know who you’re targeting and what they’re interested in, understand what you have to offer and why they may be interested in it. Have your elevator pitch prepared and be very concise.

 

As for getting them to meet with you, if you’re armed with the right information, and you’re able to get them interested, then you should be able to get their contact info and confirm an appointment on the spot. Show that you are flexible and willing to accommodate their schedule of course, then follow up with an email the next day.

 

Good luck,

Badr

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Dear Mr. Jafar, Please share with us your experience, a successful example of networking that has helped you grow your business? What would be your main advice – especially when it comes to being aware of the local culture? Regards, Eli

Hi Eli, Getting the most out of your network is all about knowing exactly what your business needs are. Once you have that, you’ll know what type of people...

Hi Eli,

 

Getting the most out of your network is all about knowing exactly what your business needs are. Once you have that, you’ll know what type of people you need to connect to. And once you know that, you should be able to find a common contact that can make the intro, or if not, then target events that these people may be attending. Before making a connection, however, you should always be fully prepared. Do your homework about the people you’re trying to connect to, who they are, what interests them and why they would want to give you their time. What value can this connection bring to your business and, more importantly, how can you add value to them. Networking is a two-way street.

 

When it comes to cultural awareness, we live in a conservative society that values privacy. Always keep that in mind when approaching someone for the first time.

 

Best,

Badr

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Dear Mr. Jafar, A lot of people use LinkedIn as a networking tool but I still shy away thinking that I should first meet the person before sending him or her an invitation to connect. What do you think? How can we use LinkedIn as a networking tool? Best, Rami

Dear Rami, I do agree that meeting someone in person beats an online introduction any day, however, in today’s fast-pace digital world it is very difficult...

Dear Rami,

 

I do agree that meeting someone in person beats an online introduction any day, however, in today’s fast-pace digital world it is very difficult to meet everyone you’d like to in person. I believe tools such as LinkedIn are very good for finding certain people relevant to your business, and fast.

 

However, the way in which you connect to someone is even more important. Rather than “cold-calling” a person, it is always preferred to connect to them through a common contact, or one that can make a relevant referral. That is where the strength of tools such as LinkedIn come to light. You are easily able to find common contacts and take these routes to get an affective introduction to the right people.

 

With the advent of social media, the traditional 6 degrees of separation have been drastically shrinking with a recent study suggesting there are on average 3.74 degrees of separation between any one Facebook user and another. This number is probably much smaller when looking at a single region, country, or industry.

 

Hope this helps.

Badr

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Hi Badr, I attend a lot of networking events. Sometimes to gain some business leads, meet people in my industry and grow my network, and similar but I more often than not leave disappointed. Do you think networking is as a complete waste of time? Shouldn’t more people focus more on building their company and less on chasing people? Thanks, Abdulmalek

Dear Abdulmalek, I definitely do not think networking is a waste of time. In fact, in my experience, most business ideas and deals come to fruition when...

Dear Abdulmalek,

 

I definitely do not think networking is a waste of time. In fact, in my experience, most business ideas and deals come to fruition when coincidentally meeting the right person at the right time.

 

Networking is an ongoing process, so don’t get disheartened. You should be looking to continuously build your ‘list’ of contacts, and maintain it through regular communications until a specific need arises that may require the support from someone on your list. You just need to be patient until the right opportunity comes along. And the best outcomes happen when you least expect them!

 

Enjoy it!

Badr

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Dear Badr, With the advent of social media, do you think the importance of old-fashioned offline networking has changed? Which of the two should we focus on more? Thanks, Nelum

Dear Nelum, As you correctly point out, “old-fashioned” offline networking has indeed changed, however, probably in that it is now even more important...

Dear Nelum,

 

As you correctly point out, “old-fashioned” offline networking has indeed changed, however, probably in that it is now even more important than ever before.

 

In fact, with so many more people being easily accessible online, it has become more difficult to standout and make a personal impact. While a person or people you’d like to meet is getting dozens of online requests and introductions, it is the face to face personal meetings that are more likely to leave a lasting impression. So even though online networking has made it much easier to find the people you’d like to meet, the traditional personal meeting still makes it easier to be remembered.

 

Best,

Badr

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Hi Badr, Do we really need a PR? I run a small coffee shop which I believe you have visited already and I’m frustrated with so many so-called marketing professionals offering me their services and telling me that my business will fail if I don’t engage a professional PR. But I really can’t afford to pay thousands of dirhams per month for their services at this point. Can you please advise us how to approach media on our own? Thank you very much, Aisha

Hello Aisha, Regardless of how a business is performing, marketing in some form or other, even if not deliberate, is crucial for the sustainability of...

Hello Aisha,

 

Regardless of how a business is performing, marketing in some form or other, even if not deliberate, is crucial for the sustainability of a business. Now, if budgets don’t allow, there are several cost-effective methods that can be utilised to raise awareness and expose your business. Social media is one method that has proved very successful with F&B outlets, but also fun and creative promotions (videos or competitions perhaps) can become viral quickly and won’t cost you much. You can also look into setting up a simple loyalty programme that keeps your customers coming back.

 

Regarding the marketing professionals, it’s always a good idea to keep them in your network. You’d be surprised how much you can learn over a friendly cup of coffee!

 

Hope to get to visit your coffee shop again in the near future.

Badr

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Hi Badr. We all agree market research is important, but how can I be sure I’m getting the right information, and analysing it correctly? I guess it depends from business to business, but are there some underlying principles? I’m an entrepreneur with a range of interests, so would love to know what the basic rules across the board are for market research. Thanks a million, David

Hi David, There’s no doubt about the importance of market research, however, as you pointed out, how do you know what data to look for and when to trust...

Hi David,

 

There’s no doubt about the importance of market research, however, as you pointed out, how do you know what data to look for and when to trust it?

 

It is generally assumed that no business plan is complete without solid and reliable market research, wherever possible. Depending on the industry, there are reliable sources that you can use to get macro-level data. Metrics like market size, competitive landscape, and pricing are usually possible to assess through determined online research, however, the best research you can conduct for a start-up is customer research specific to your product or service. Nothing will provide you with relevant and substantial data as much as your target audience themselves.

 

It is critical that before even launching a product or service, customer feedback is being used continuously during the design process. We generally tend to design products and services based on our own preferences, however, we need to always remember that we ourselves don’t necessarily represent the target audience. More often than not, customer focus groups and surveys will result in the final offering being significantly different and a lot more relevant from the initial idea.

 

Getting this first-hand customer input during the design phase also provides for more credibility in the business plan if you’re looking for funding.

 

Good luck.

Badr

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Dear Mr Jafar, As a small business owner I have got a core group of loyal supporters. Somebody suggested I ask them to be brand ambassadors. In your experience, will this help? And how can I make it so that it doesn’t feel like I’m taking advantage of them? Any advice most welcome, Alia

Hi Alia, Absolutely. In my opinion, the best and most authentic form of marketing is word of mouth (communicated verbally as well as digitally). Just think...

Hi Alia,

 

Absolutely. In my opinion, the best and most authentic form of marketing is word of mouth (communicated verbally as well as digitally). Just think of the amount of products and/or services you’ve tried after hearing about it from friends. In addition, people in general like giving good tips to their friends about places to visit, products to try, etc…So don’t be shy to ask!

 

When approaching a potential brand ambassador be sure to offer incentives wherever possible; that way you can develop a win-win solution that you will both benefit from.

 

Best,

Badr

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Hi, Can you suggest some good resources about how to do my own marketing? I don’t have a budget to outsource it, so need to find as much good information as I can. Thanks, Sarah P.

Hi Sarah, Try the following: - Social media (Facebook, Twitter, Instagram, etc.) - you can customise your target audience and spend only based on impressions...

Hi Sarah,

 

Try the following:

 

- Social media (Facebook, Twitter, Instagram, etc.) - you can customise your target audience and spend only based on impressions.

 

- Word of mouth - tell as many people in your personal and professional network about your business, and make it easy for them to tell their networks.

 

- Small events - you can host small affordable events at home or at a café for the media, bloggers, and key clients to really raise awareness about your business.

 

What you believe and communicate about your business will always have a big impact on others, so don’t underestimate the power ’spreading the word’.

 

Best of luck to you.

Badr

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Hi Badr, I have recently launched a luxury brand in Abu Dhabi selling antique-style but stylish watches. What would be better for me – using a PR team which focuses on start-ups, or a PR team which focuses on luxury? Yours, Ajmal

Hi Ajmal, It all really depends on your target audience. Are you targeting people who are interested in new and stylish brands or those more influenced...

Hi Ajmal,

 

It all really depends on your target audience. Are you targeting people who are interested in new and stylish brands or those more influenced in the more established luxury brands? PR in start-up and entrepreneurship publications has many benefits, including getting your business exposed to potential investors who themselves may also be potential customers, however, you may not be getting to all the audience that matter to your business and will generate the highest return.

 

At this early stage of a start-up, revenue matters most. You need to sell your product and build up a solid foundation of customers. This means that every dirham you spend on marketing and PR counts and should give you the highest returns possible. That being said, you should also be aware of the cost associated with hiring a PR agency specialised in luxury products as their fees tend to be higher. At the end of the day it really comes down to the approach that will generate the highest return for you.

 

Best, Badr

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For a long time I have been trying to get a good logo for my branding. My business is an Arabic restaurant in Deira, Dubai. I have done quite well with something basic but I think people would recognise the restaurant more if there was an eye catching logo. How can I get a good logo for the business, and am I right that it will make a big difference? With thanks, Abdulaziz

Dear Abdulaziz, There are several factors that can contribute to your business’s success when it comes to branding. Some standard questions you need to...

Dear Abdulaziz,

 

There are several factors that can contribute to your business’s success when it comes to branding. Some standard questions you need to ask yourself are: Does my branding really reflect the best version of the experience I’m trying to create? Is it clear, simple, and easy to understand? If those two answers are ‘yes’, then you’re on the right track already. If one or both are ‘no’, then you know what you will need to work on.

 

There is more than one way you can go about conducting a brand development exercise including hiring an agency, or a freelance brand builder depending on the budget you’d like to allocate and who you feel comfortable working with – it’s important that you feel the brand builder really understands your product. In my experience, you do not need to spend a lot of money on developing a good logo, however it might take some time to get it right. Do not be afraid to gather friends and family to present options to them for their opinions before you make a decision.

 

And yes, I believe that branding does make a big difference when it comes to positioning yourself in the market, but it must always be coupled with the right business model. A great brand needs a great product for it to succeed.

 

Good luck in your creative journey.

Badr

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Many thanks for your continued advice and support for small businesses. I am about to launch a new range of apps with some university friends. Being in the digital sphere, we are on the ball with our social media marketing, but we’re less effective with more traditional methods and are looking at bringing in a PR company. My question is really whether you think we’re doing the right thing? Is it still worth going down the traditional marketing route, or should we save money and stick with social media marketing? Best regards, Peter

Dear Peter, This is a very valid question to be asking yourself. The great thing about digital marketing is that a lot of the work can be done in-house...

Dear Peter,

 

This is a very valid question to be asking yourself. The great thing about digital marketing is that a lot of the work can be done in-house and the results can be easily and immediately quantified. The channels you choose to use really depend on your target audience. That said, in our region of the world a large number of consumers still read newspapers and watch TV therefore you should not ignore these mediums altogether.

 

Generally, the most effective marketing plans utilise a variety of channels that together ensure the highest exposure to your target audience. With apps, one could safely assume that your customers would already be relatively tech savvy and therefore be exposed to do social media channels.

 

With more traditional avenues and over the long term, public relations (PR) is a medium that can be tailored to target your specific audience. That being said, in the start-up phase of a business, when you may not have a big enough marketing budget that allows you to use multiple mediums, it is of course good to use the most effective and measurable methods. Once you pick up good momentum, you should definitely start looking at other channels.

 

Look forward to learning more about the apps you are producing.

 

Best, Badr

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Dear Badr, Appreciating your initiative, but asking myself isn't the word "entrepreneur" misinterpreted in your case? An entrepreneur is someone who made it from scratch himself with will, engagement, the power to achieve and mostly not with a huge financial background like you. I don't think it is someone who got a well-running businesses handed over from his father and just needed to adjust and improve the same while he was raised and growing inside of it. How do you advise someone if you did not make it yourself from scratch yourself? And do you really think that borrowing money from friends and relatives is the right advice for people to start their business? Where did you get this experience from? Obviously you didn’t need to do this yourself. Wouldn't it make much more sense to get advice from a real "entrepreneur", who got a knowledge of the real world himself without having millions of dirhams as a back up at any stage? Would obviously be very surprised to see this question published and answered, but I am very interested to know where the real experience to advise people comes from, because wrong advice can lead to serious consequences. Thanks, Ulrike

I appreciate your candid queries Ulrike. It’s worth highlighting at the outset that true “entrepreneurship”, which in my opinion is a combination of passion...

I appreciate your candid queries Ulrike.

 

It’s worth highlighting at the outset that true “entrepreneurship”, which in my opinion is a combination of passion, skills and experience, can be applied and practiced in numerous real-life situations from absolute start-ups to very mature publically-listed companies.

 

Whilst I do not hide the fact that I was very fortunate to be brought up in a family with means and did cut my teeth with entrepreneurship from an early age, growing up in a family business which my father founded in the early 70’s, I also had the invaluable opportunity of being engulfed in a number of start-ups establishing a number of relatively small scale business ventures while at school and also university.

 

The most relevant to your query would probably be my first venture after leaving Cambridge: despite the fact that I graduated with a Masters in Engineering, my decision to establish a fashion accessories business took many by surprise, not least my family.

 

Having been brought up in a relatively conservative social environment, it was not easy to say the least, to harness interest in my vision. Therefore in order to launch this vision that I had (after 16 months of tweaking business plans after many failed pitches) I managed to secure a small business loan of GBP 50,000 from the Royal Bank of Scotland.  This got me going, and allowed me to develop a successful line of fashion accessories.

 

When I sold the company to a Japanese distributer three years later, the brand was selling in 12 different countries.

 

However that successful experience of growing a profitable enterprise from scratch was a double-edged sword, in that it probably made me feel overly confident that I could repeat that success many times over. I say this, because many of the ventures I attempted to establish straight afterwards in a host of different sectors including e-commerce, F&B, and property development were not successful – the silver lining was of course that I learnt a lot more from these failures than I did with my initial success!

 

Later on in my career, after joining the family business and applying what I had learnt to our existing energy business, I worked alongside the dedicated men and women in our business group to establish numerous other businesses under the umbrella of the newly formed Crescent Enterprises.

 

This gave me the opportunity to be exposed to new business challenges in a variety of new sectors at differing stages in their lifeline (from incubating new ideas to enhancing a 37 year old ports & logistics business). Each of them presented unique opportunities and challenges, all of which required entrepreneurial competencies.

 

Therefore if I am to try to make a distinction between an entrepreneur and a business manager, it would be that the entrepreneur has an insatiable appetite to make the world a better place by identifying needs, and the desire to offer more effective services or products. And they will go to any length to do so.

 

Can entrepreneurship be taught to our youth? Absolutely. It can start as early as they learn to communicate, and it is also never too late to practice it. I often say my father taught me everything I know, but unfortunately hasn’t yet taught me everything he knows! At the end of the day, everyone needs to travel their own journey in this wonderfully challenging ecosystem.

 

I hope this sheds some light on some of my journey, and wishing you good luck in yours.

 

Badr

 

P.S. Regarding any confusion in relation to the “friends and family” round of fundraising, I did not ever suggest that budding entrepreneurs should go about borrowing money from friends and family. What I was referring to is the typical “Round A” of fundraising that a start-up inevitably goes through, and which more often than not is raised through sources already known to the entrepreneur.

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Having over 25 years of working experience, so I cannot be classified as a startup, but when asking a question on How to build a great team, I am definitely a startup. Despite all work commitments, plans and involvement, somehow couldn’t build a great team or at least a good stable team. Biggest team I had was in 2008 with 11 staff, but reduced to 3 only by end of last year with huge losses. Now building a new team, but the question in the background, will I do it again? Then how can I build the “Great Team”? Best Regards, Emad

Dear Emad, Putting together the right team is not an easy feat, but it’s probably one of the most important factors for succeeding in business. Henry Ford...

Dear Emad,

 

Putting together the right team is not an easy feat, but it’s probably one of the most important factors for succeeding in business. Henry Ford is known to have admitted that his success was not due to him knowing how to do things himself, but to knowing people who did!

 

With a company of your size, it is critical that you hire a team to compliment your skills and bring new knowledge and expertise to the table. So, as a first step, you need to assess your requirements and determine the skills that would bring the most value to your business. Only once that’s clear should you start looking for people. Understanding what and who you’re looking for will make the search much easier.

 

If your personal networks are not sufficient, consider using various hiring channels such as recruitment agencies or head-hunters for senior positions. Also, be sure to take your time in hiring the right people. Do not “settle” for a candidate just because they’re the best of the lot. Getting these early-stage hires right is key to your business success. And be prepared for an iterative process and fine-tuning along the way.

 

Once you find the right people, make sure you keep them by motivating them, challenging them, and making sure they get sufficiently rewarded for their efforts.

 

Wish you the best of luck putting your new team together.

Badr

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This Month's Topic
Any topic, any question: Starting, managing, and growing your business comes with a wealth of responsibilities in numerous areas. From finance to staffing, and marketing to franchising, most entrepreneurs will need to grasp and organise many aspects of their business, meaning they will likely have a long-list of burning questions to be answered. If you are one of these entrepreneurs, help is at hand. Through the Entrepreneurs Clinic, serial entrepreneur Badr Jafar is at your service, providing personal answers to the questions that matter most to you. For the next month, Badr will answer your queries on any topic – whatever is on your mind, so go ahead and write in!
Last Month's Topic
The art of networking: Developing and maintaining relationships are a key aspect of entrepreneurship and business in general. But forging and developing the right partnerships for you and your business is not straightforward. Networking is often the best way to meet those who could help your SME grow, but what is the best way to go about it? Should you have a structured game-plan? How do you know you’re going to the right events? What can you expect from these relationships? Badr Jafar is ready to share his thoughts on successful networking and will answer your questions about how best to master this art.

Every entrepreneur needs a helping hand. With so many aspects of business to untangle, understand, and master, expert advice is not simply a bonus – it’s essential.

With that in mind, Arabian Business has teamed up with one of the region’s most prominent and successful entrepreneurs and business leaders to give you invaluable one-on-one information and advice.

CEO of Crescent Enterprises and Emirati serial entrepreneur Badr Jafar will host the Arabian Business Entrepreneurs Clinic, answering your questions about the things that matter most to you.

As well as CEO of Crescent Enterprises, Jafar is also MD of the Crescent Group, President of Crescent Petroleum, founder of the UN’s Pearl Initiative, board member of Education for Employment, member of the Synergos Arab World Social Innovators Program Board of Governors, founding board member of Endeavour UAE, and much more.

Active in higher education, the arts, and countless entrepreneurial projects, Jafar is also a board member of the Young Presidents’ Organisation, was honoured as a Young Global Leader by the World Economic Forum, and is vice-Chair of their Global Council of Energy Security.

Whether it’s funding, licenses, staffing, or any other aspect of starting and maintaining your own business venture, Jafar will hand-pick some of the most common, confusing, and pressing queries to answer from our inbox every month.

The current topic for the Entrepreneurs Clinic is ‘Any Topic, Any Question’. Go ahead and ask away by clicking on the “Ask a Question” link above.

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