Starwood said to reflag Mall of Emirates hotel

  • Share via facebook
  • Tweet this
  • Bookmark and Share

US operator Starwood will reflag Accor’s Pullman Dubai Mall of the Emirates hotel under its Sheraton brand.

On Monday, Accor said in a statement that the property, which is owned by Majid Al Futtaim Properties (MAF), would be rebranded by a US operator in January 2013.

A reliable source, who wished to remain anonymous, told Hotelier Middle East that MAF had awarded Starwood the management contract for the property, to be operated under its Sheraton brand.

Starwood was unable to comment on the partnership.

The hotel has been operated by Accor under the French group’s Pullman brand since October 2010.

“The two parties have reached a consensual decision to end that management contract,” Accor said in a statement earlier this week.

MAF Properties CEO Peter Walichnowski said in the same statement that the decision to introduce an American operator to The Pullman Dubai Mall of the Emirates was made to diversify the owner's hotel portfolio, which is currently managed exclusively by European operators.

MAF owns nine hotels in Dubai, eight of which are operated by Accor under the brands Pullman, Novotel, Suite Novotel and ibis, and one which is operated by Kempinski.

A representative from Majid Al Futtaim Properties was unavailable for further comment at the time of publishing.

Starwood currently operates more than 400 Sheraton hotels in around 70 countries.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Is Dubai ready for 20,000 more hotel rooms?

Is Dubai ready for 20,000 more hotel rooms?

Can the city cope with the additional supply predicted by Dubai...

Oman, the hidden treasure

Oman, the hidden treasure

Relatively few have experienced the wonders of Oman but multiple...

Review: Corinthia Hotel, London

Review: Corinthia Hotel, London

The legendary property off Trafalgar Square has launched a new...

Most Discussed