Tablet computer for women launched in Dubai

By Shane McGinley
  • Wednesday, 13 February 2013 12:15 PM
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A Dubai-based firm has launched what it claimed is the world’s first tablet aimed exclusively for women, the ePad Femme Tablet, which comes in a shade of pink and with pre-loaded yoga, pregnancy and cooking applications.

The tablet, which retails at around US$163, is being marketed by the Eurostar Group.

“The new ePad Femme Tablet is catered to women who may have many diverse interests and will seamlessly fit into their lifestyle. We are especially enthusiastic about the wide ranging applications and utility this tablet will offer to women,” said Raju Jethwani, chairman of Eurostar Group.

Applications pre-installed on the device include those that help with everyday activities for women including yoga, fitness, cooking, health, entertainment and pregnancy.

The company, which has its headquarters in Dubai, has over 100 outlets in the Gulf, India, Singapore, China, Hong Kong and Africa.

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Posted by: Doug Monday, 18 March 2013 3:31 PM[UAE] - UAE

I'm sure Eurostar will be overjoyed to see the rest of the world laughing at them - http://www.telegraph.co.uk/women/womens-life/9929931/Five-reasons-why-women-dont-need-the-ePad-Femme.html

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Posted by: one of the joes Friday, 15 February 2013 1:09 PM[UAE] - uae

Are they checking for marriage certificates of the final recipient of that so called product?
Otherwise I trust it can be construed as encouragement of illicit affaires - the pregnancy app clearly would help girls find out when to best not get pregnant.
Isn't that a criminal offense in itself?

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Posted by: Hisham Friday, 15 February 2013 11:07 AM[UAE] - UAE

This is so wrong, so sexist and so dumb! Sometimes you just wish there was a global regulatory institute to keep stupid ideas off the market. Or perhaps someone should make a tablet for said "chairman of the company" with a built in app on how to clean, do building security and drive a taxi :)

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Posted by: mohd Thursday, 14 February 2013 4:02 PM[UAE] - UAE

hahahaha. i'm crying with laughter!

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Posted by: Jim Thursday, 14 February 2013 2:59 PM[UAE] - Aus

Ahahahaha....... this is the stupidest thing I have ever heard off. I am a little curious why a woman would need this product anyway, I mean I cook, calorie count and also interested in my wife?s pregnancy, I'm also into yoga! Ummm am I a woman? Anyway, plus all my science, news and stock/financing apps, I get these too on my ipad Wow, the Middle East, still seems to surprise me!

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