Tackling the problems of online payments

  • Share via facebook
  • Tweet this
  • Bookmark and Share

It’s a common complaint among e-commerce businesses across the Middle East and North Africa: The payment gateways just aren’t good enough.

Expensive, unreliable, insecure, unfamiliar to banks, merchants and customers - there simply hasn’t been a solid relationship between the service providers, users, and consumers.

The knock-on effects for start-ups, SMEs and entrepreneurs are manifold, with many losing potential sales or having to instal a costlier and riskier cash-on-delivery system.

Logistics, business plans, staffing, and other aspects of a business can be severely affected by the lack of a coherent, reliable and trusted payment gateway, with buyers being forced to look to other options.

But all of that could be about to change.

In September, PayPal published a report which could revolutionise the way businesses view online payments , driving an improvement in service across the region.

PayPal Insights: E-commerce in the Middle East was compiled in conjunction with Ipsos, which carried out an extensive research project to help identify problems in the payment market, and build a plan to not only solve them, but to unlock the e-commerce potential in MENA.

With 110 million internet users and 290 million mobile users in a population of 350 million, the number of e-shoppers should well exceed the existing 30 million.

Indeed, the report predicts that the e-commerce market in MENA will be worth $15bn by 2015 - a staggering figure which is almost double the $9bn it was worth in 2012.

Article continued on next page...

Related:
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Transformers interview: Danielle Nay

Transformers interview: Danielle Nay

Creative producer and communications professional Danielle Nay...

Volunteering information: Interview with Kamel Al-Asmar

Volunteering information: Interview with Kamel Al-Asmar

Social entrepreneur Kamel Al-Asmar, founder of Amman-based Nakhweh...

Making Connections: Lou Lou Khazen Baz

Making Connections: Lou Lou Khazen Baz

In the space of just two years Nabbesh has grown from a bold...

2
Most Discussed