Tamara Ecclestone to launch new brand in Dubai

The daughter of F1 boss Bernie Ecclestone will visit the emirate on May 31
By Salma Awwad
Wed 08 May 2013 09:22 AM

Tamara Ecclestone, the oldest daughter of Formula One legend Bernie Ecclestone and former Armani model Slavica, is set to visit Dubai on May 31 for the launch of her new SHOW Beauty cosmetic brand.

Tamara, who started her career at F1 magazine before going on to become an Armani model and reality TV star, developed the SHOW Beauty range in London and New York and it will be available in Dubai at Harvey Nichols, Mall of the Emirates, from May 30.

The hair styling range consists of 11 products that promise “to provide superior volume through botanical formulations which are sulphate free.”

"This platform has been achieved by working with industry elite, from the brand consultants to how the ingredients are formulated," said Scott Harvey-Nicholls, CEO of Romelle Swire, who is behind the brand's creation.

Al Tayer Group is the exclusive licensee of Harvey Nichols for the UAE.

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