Tamara Ecclestone to launch new brand in Dubai

The daughter of F1 boss Bernie Ecclestone will visit the emirate on May 31
  • Article

Tamara Ecclestone, the oldest daughter of Formula One legend Bernie Ecclestone and former Armani model Slavica, is set to visit Dubai on May 31 for the launch of her new SHOW Beauty cosmetic brand.

Tamara, who started her career at F1 magazine before going on to become an Armani model and reality TV star, developed the SHOW Beauty range in London and New York and it will be available in Dubai at Harvey Nichols, Mall of the Emirates, from May 30.

The hair styling range consists of 11 products that promise “to provide superior volume through botanical formulations which are sulphate free.”

"This platform has been achieved by working with industry elite, from the brand consultants to how the ingredients are formulated," said Scott Harvey-Nicholls, CEO of Romelle Swire, who is behind the brand's creation.

Al Tayer Group is the exclusive licensee of Harvey Nichols for the UAE.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

NOTE: Comments posted on arabianbusiness.com may be printed in the magazine Arabian Business

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

More from Arabian Business

Qatar's QInvest exits $62m luxury London homes project

The state of the luxury market: 2017

Etihad Rail transports 10m tonnes of sulphar since stage 1 launch

Bahrain slammed as it moves to try civilians in military courts

Why Saudi Aramco golden ticket has risks for Western banks

Going green: Diamond Developers CEO Faris Saeed