UAE telco du has launched a hard-hitting video campaign aimed at users who post videos and images of serious accidents and incidents on social media.
In the UAE, posting videos that breach someone else's privacy is illegal under the Cyber Crimes Law.
Several high profile cases have been brought against people who posted videos and images on social media of people involved in accidents or fires.
In an Ipsos survey, conducted as part of du’s campaign, it was found that three quarters of respondents claimed to have come across posts of ‘negative situations’ on their social networks at least once a week.
In response, du has launched an awareness campaign entitles ‘PostWisely’ featuring hard-hitting videos that are aimed at raising awareness and invoking conversations around conscientious social media usage.
Using real-life incidents, the films address bullying and accidents, which emerged as the two most frequent kinds of negative situations experienced or witnessed by respondents, including suicide attempts and fires.
Du said the films aim to use emotional messaging to highlight the gravity of the issue at hand and speak to social media users on a real, human level.
The campaign, which is themed ‘If it were your pain, would you share it?’, comprises four hard-hitting videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens.
When asked what they would do if they witness “negative situations” - such as bullying or accidents in real life - more than half (51%) of the survey respondents said they would contact the authorities and nearly the same amount (45%) said they would offer to help.
When respondents see posts of these types of events online, only 16% said they report or flag the post.
Similarly, while more than a third (35%) of respondents said they ignore these events happening in real life, more than two in five (42%) said they actively watch them happen online rather than ignoring – and 16% go a step further by sharing these posts after viewing them.
“We are in an era where our digital and real lives are not so clearly demarcated,” said Osman Sultan, CEO at Emirates Integrated Telecommunication Company (EITC).
“While a lot prominence is given to having a digital footprint and engaging with audiences online, it is also pertinent that we maintain a moral compass in practicing discretion.”
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